Tracy Matthews

EP348: 7 Questions to Ask Yourself If Your Jewelry Sales Aren’t Growing

By Tracy Matthews / April 15, 2022

Here’s one thing I learned in almost a decade of helping jewelry designers at Flourish and Thrive: personal success depends on one thing— YOU. Your success largely depends on how consistent you are in showing up and how…

Read More

Instagram Algorithm Update: How It Can Help Jewelry Businesses

By Tracy Matthews / April 13, 2022

Does it ever feel like the Instagram algorithm is working against you? You’re not the only one. While some people experienced massive growth on the Gram lately, some jewelry business owners and content creators are feeling frustrated because…

Read More

EP347: How to Stay Focused When the World is Falling Apart

By Tracy Matthews / April 11, 2022

I’m sure you’d agree with me when I say that business is not just about profit and revenue.  Right?  There are challenges we all face from time to time. And one of the external struggles business owners face periodically…

Read More

EP346: Stop the Scroll with Better Headlines and Hooks with Reese Spykerman

By Tracy Matthews / March 31, 2022

Have you curated aesthetic photos of your jewelry products online but still aren’t making the sales you expected? Maybe you’re missing out on a very powerful tool; one that is often overlooked but can bring in consistent sales…

Read More

EP345 How ONE Geeky Maker Doubled Her Business to $265K by Doing Less

By Tracy Matthews / March 22, 2022

Some people believe you can’t make money off your creativity. You’ve been working hard to grow your jewelry business and prove them wrong. You see other designerss who can do it. And they makes it look so easy.…

Read More

EP344 How Emery and Opal Grew Their Handmade Jewelry Business to a Million Dollars

By Tracy Matthews / March 14, 2022

People think that you need a massive team and a complex structure to build a million-dollar company. But what many fail to realize is that if you simplify and streamline your growing company, you can achieve a million-dollar…

Read More

EP343 Create A Simple Plan for Financial Growth

By Tracy Matthews / March 7, 2022

If you want to increase the odds of survival of your jewelry business, you need to learn how to manage your business finances. In today’s episode, I interviewed Melissa Houston, a Chartered Professional Accountant (CPA) of over 20…

Read More

EP342 3 Key Hires You Need to Scale to 7-Figures

By Tracy Matthews / February 25, 2022

When hiring people, bring in leaders who are ready to support and help you instead of people who are doers. Although there’s a place for both types of people in any organization, it’s ideal to look for people…

Read More

EP341 Jewelry Brand Makeover Bootcamp Recap

By Tracy Matthews / February 22, 2022

“If you want to grow your business, but what you’re currently doing isn’t working… then the only path to growth is change.”  Last February 3rd, we officially wrapped up our EPIC Jewelry Brand Makeover Bootcamp. We had such…

Read More

Taking Amazing Photos of Your Jewelry

By Tracy Matthews / February 15, 2022

Set Up Your Product Photography to Create Desire and Optimize Your Sales If you’ve never really paid much attention to how you photograph your jewelry, consider this your crash course in photography basics every small business owner should…

Read More