Tracy Matthews

Scale your business!

#327 What It Really Takes to Grow From $100K to $500K

By Tracy Matthews / November 30, 2021

What does it really take to build a $500k+ jewelry business in today’s market? The Flourish & Thrive Academy community is full of jewelry designers at all different levels of business, from hobbyists who are just starting to…

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The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

By Tracy Matthews / November 29, 2021

After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online. Ideating, writing, and publishing The Desired Brand Effect: Stand Out In A…

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The Desired Brand Effect by Tracy Matthews Featured in JCK Online Magazine

By Tracy Matthews / November 29, 2021

Since it’s publication on November 9th, The Desired Brand Effect has been making waves in the industry. The book even landed an editorial feature in JCK Online Magazine, titled “Jeweler Pens Book To Help Other Creatives Build Strong…

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Bonus Episode: Happy Thanksgiving + Gratitude Practice

By Tracy Matthews / November 25, 2021

Happy Thanksgiving m’dear!  Whether you celebrate the traditional holiday or not, I want you to know that I’m beyond grateful for you and the Flourish & Thrive Community. Before we launch into the chaos that is the Black…

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#326 Perceived Value is an Inside Job with Allyson Hayes

By Tracy Matthews / November 23, 2021

Could you be hurting your sales by pricing your jewelry too low? It might sound counter intuitive, but it happened to Allyson Hayes. Allyson is an amazing designer from our community, and the founder of Precious Elements Designs.…

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#324 The Desired Brand Effect – How to Create Desire For Your Jewelry Brand

By Tracy Matthews / November 9, 2021

Today is the day… This episode is going live on November 9, 2021. The official launch date of my book The Desired Brand Effect. If you’re a regular here at Flourish & Thrive Academy, you already know that…

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#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews / November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money pit — it all depends on how you…

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#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews / October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to join one of our business coaching programs but…

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#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews / October 19, 2021

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert. Shelby Clement is a wife, mama of two boys, and entrepreneur. Plus, she’s…

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#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

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