Tracy Matthews

#324 The Desired Brand Effect – How to Create Desire For Your Jewelry Brand

By Tracy Matthews / November 9, 2021

Today is the day… This episode is going live on November 9, 2021. The official launch date of my book The Desired Brand Effect. If you’re a regular here at Flourish & Thrive Academy, you already know that…

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#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews / November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money pit — it all depends on how you…

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#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews / October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to join one of our business coaching programs but…

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#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews / October 19, 2021

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert. Shelby Clement is a wife, mama of two boys, and entrepreneur. Plus, she’s…

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#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

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#318 Cyber Weekend Promotion Ideas

By Tracy Matthews / October 6, 2021

The biggest sales weekend of the year is almost here, are you ready? I’m talking about Black Friday through Cyber Monday. It’s a great opportunity to generate sales as a jewelry company. If you’re still not sure what…

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How to Organize and Track Your Jewelry Inventory Like A Pro (Free Template)

By Tracy Matthews / September 29, 2021

The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business, I was having major cash flow problems. The…

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#317 How to Navigate iOS Update Changes for the Holiday Season with Maisha Walker

By Tracy Matthews / September 28, 2021

The online world is always changing, and as a small business owner, it can be hard to keep up. I usually try to keep the content I post here evergreen, but Apple just released iOS 15 on September…

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#316 7 Irresistible Holiday Sales Strategies (No Discount Required)

By Tracy Matthews / September 23, 2021

You might think the only reason people love shopping during the holiday season is because of the discounts so many brands offer. But that stereotype is mostly informed by big box stores that can afford to severely discount…

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How to Write A Clever Tagline for Your Creative Product Business

By Tracy Matthews / September 22, 2021

In just a few words, a well-written tagline can set your business apart from the crowd in a saturated ecommerce market. But how do you communicate everything your brand stands for – and convince people to whip out…

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