Episode 462: 3 Reasons Why You Aren’t Attracting The Right Customers

3 Reasons Why You Aren't Attracting The Right Customers

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 

It’s imperative to know how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 

What Your Marketing Is a Reflection Of

If your marketing is talking to everyone, it isn’t registering with anyone and is vanilla. It won’t cause anyone to stop their scroll. I uncover what you need to deeply understand to truly connect with your dream customers. 

I uncover misconceptions about why people buy jewelry. You’ve got to be thinking outside of the box, and I’m going to tell you exactly how. 

The Secret to Attracting Repeat Sales Customers

If you’re not clear on who your dream customer is, you’re going to waste a lot of time. Not only is it going to be very frustrating, but it’s going to affect your sales negatively because the energy that you’re putting into something that’s not a good avenue for you is actually taking away from focusing on places that are. 

I spill the secret to getting customers for life who buy from you over and over again versus one-time transactional sales. I also tell you how to increase your average order value, lifetime customer value, and the longevity of your brand!

The Real Reasons People Buy

When it comes to price, it’s not necessarily that the cheapest always wins. For a lot of people, cheaper pricing isn’t the deciding point. I dive into the real reasons people will buy from you and what you actually need to focus on that will get you those big wins and sales! 

I tell you one simple thing one of my students did that took her from 2 days of making no sales to selling out at a show! 

Laying The Foundation

If you need a solid branding foundation in your biz and are ready to generate predictable, consistent jewelry sales, this is your invite to join Laying The Foundation! 

Book a Discovery Call!

If you’ve already taken Laying The Foundation and want to take your jewelry business to the next level, Book a Discovery Call! We’ll identify where you’re at in your biz and how we can get you to your goals a lot faster!

Here’s a Quick Overview of Episode 462: 

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 

In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 

I talk about:

  • Misconceptions and mistakes that make messaging miss the mark
  • The secret to magnetizing repeat customers 
  • Real reasons people buy (and why to stop competing on price) 
  • More strategies to stop scrolls and skyrocket sales!

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 

xo, Tracy

Sponsor Spotlight!

Links:

Laying The Foundation

Book a Discovery Call

The Desired Brand Effect

Flourish & Thrive Instagram

Flourish & Thrive Facebook

Tracy Matthews  Instagram

Flourish & Thrive Tik Tok

Listen on Your Favorite Podcast Platform

Listen on Apple Podcasts!