Best Practices
When my marketing manager told me I need to post more Reels on Instagram I felt… annoyed. I felt stupid dancing on camera, and I thought that’s what you have to do (hint: it isn’t), so I kind…
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Selling your jewelry online is how independent designers thrive in today’s market. I met Megan Auman many years ago at a jewelry event. We immediately hit it off because we have so much in common. Megan is an…
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Do you ever feel like you’re putting in the work, doing everything right, and still not seeing any big changes in your business? Hitting a business plateau is the number one reason jewelry designers and makers join our…
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When was the last time you took an honest look at your website? Your website may be the most important asset for your eCommerce brand. It’s a 24/7 one-stop-shop for customers to shop your products and learn about…
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If you feel like a mess on the inside, your business will, too. The past two years have been a huge process of personal transformation for me. Now that my 50th birthday month is here, I’ve been doing…
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Do you feel like you’re running out of ideas to market your jewelry brand? Laryssa Wirstiuk is here to help. Laryssa is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s…
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I think we can all agree that it would be awesome to make money without lifting a finger. Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back…
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It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to change that. Let’s talk about how you can…
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This one’s for the parents, mompreneurs, and anyone juggling a lot in their work and personal life. As a dating coach, entrepreneur, and mother of two, Damona Hoffman knows what that’s like. Before taking the leap and becoming…
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Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…
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