Best Practices
Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way…
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Today we’re going to talk about a remarkable woman who started with a struggling business… But with hard work, determination, and tons of support from a community of talented individuals in the jewelry-making industry, she turned her business…
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Ever wonder how you’re supposed to convert people who land on your website into actual paying customers? There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo! Most people who…
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Slowly but surely, summer is winding down… In our industry, the summer season is often one of plans and strategy. With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales…
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Today I wanted to share how a high school English teacher transformed into the Creative Visionary of her own jewelry-making business. I’m sharing Melissa’s story because not only is it inspiring, but it shows you that with the…
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For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I want to make $100,000 a year. What does…
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Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about…
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I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her…
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Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales. And who can blame them? That’s all anyone talks about. “Run ads!…
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Today’s topic is very close to my heart: recession-proofing your business. If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008. I used to carry a lot of…
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