Online Marketing
Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing…
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When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of.…
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A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting in person. As we sat there talking about…
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Are you confident about reaching out to editors to get your jewelry designs featured in major magazines and influential blogs? When I first started out, I was really intimidated and anxious to reach out to editors. Then I…
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I just love a good story! Don’t you? Great brands know how to tell stories with their written and visual marketing (and so should you). Storytelling is a powerful way to connect to your audience and DREAM clients!…
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Are you struggling to get more jewelry sales online? I know what you might be thinking: my customers want to try my jewelry on before they buy it? I am here to challenge that belief! It may seem…
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Are you lost for things to blog about or post on social media? If you are feeling stuck about what to write about for your blog or social media or are having difficulty curating content for Instagram and…
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Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who aren’t ready to buy. Ciao from Italia! One…
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Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal style to reflect careful and thoughtful purchasing decisions.…
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You guessed it! Right now magazine editors are winding down their search for product for Holiday Gift Guides, Holiday and Resort Issues. But you still have a chance to pitch. Robin & I are taking a summer…
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