Online Marketing

#24: Be More Efficient: 5 Ways to Market Your Jewelry in Less Than an Hour a Day

By Tracy Matthews / January 26, 2016

If there’s one thing us designers have in common, it’s feeling overwhelmed with everything we have to do to promote our business. AND the problem doesn’t stop there. When we feel overwhelmed, we start going down our to-do…

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#22: How to Differentiate Your Jewelry Business from the Crowd with Amanda Berlin

By Tracy Matthews / January 12, 2016

In today’s episode, I had the pleasure of sitting down with Amanda Berlin, a PR & communications guru who left a decade of corporate experience behind to work with small business owners like you and me.   She…

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#21: 4 Ways to Make a Big Splash with Your Jewelry Brand in 2016

By Tracy Matthews / January 5, 2016

First off, Happy New Year!   I’m so excited to be bringing this podcast into 2016, and I couldn’t thank all of my listeners and Flourish & Thrive Academy designers enough for the amazing response. We hope you…

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#17: How to Creatively Use Hashtags To Engage Buyers on Instagram with Melissa Camilleri

By Tracy Matthews / December 14, 2015

Are you struggling to attract your DREAM clients on social media? Maybe you even have enough followers, but you just aren’t getting the engagement you’d like. I know SO many designers who struggle with this exact same problem,…

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#14: Writing Copy that Sells with Makena Sage

By Tracy Matthews / December 3, 2015

Are you the type of designer who can make gorgeous jewelry appear out of thin air, but is totally lost when it comes writing copy? Whether it’s for your about page, your product descriptions, or your social media…

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#11: How to Leverage Pinterest to Get More Website Traffic with Tiffany Kennedy

By Tracy Matthews / November 24, 2015

In today’s episode, I am so excited to be talking with Tiffany Kennedy, an expert marketing consultant and CEO of Lead Marketing by Design. After working with Tiffany myself, I can tell you she is a wealth of…

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#7: How to Get Noticed by Influential Bloggers with Danielle Miele of Gem Gossip

By Tracy Matthews / November 9, 2015

Today, I had the pleasure of interviewing one of my favorite bloggers and instagrammers, Danielle Miele of Gem Gossip. Renown in the jewelry community as a wealth of knowledge, Danielle shared with us 3 ways to noticed by…

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How to Write Killer Conversion Copy for Your Jewelry Brand

By Sharon Kwon / October 13, 2015

Do you ever struggle with writing conversion copy for your marketing materials, social media and overall website presence for your jewelry brand? I can tell you that YOU are not alone.. I have to be honest with you:…

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The Pros and Cons of Working with a Blogger

By Sharon Kwon / October 6, 2015

A few weeks ago, I had the pleasure of interviewing Danielle Miele of GemGossip.com for our new podcast that we’ll be launching October 20th! We had an awesome conversation that I am really excited to share with you…

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How to Stay “Top of Mind” to Editors (and Bloggers)

By Sharon Kwon / September 22, 2015

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of…

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