Online Marketing

#11: How to Leverage Pinterest to Get More Website Traffic with Tiffany Kennedy

By Tracy Matthews / November 24, 2015

In today’s episode, I am so excited to be talking with Tiffany Kennedy, an expert marketing consultant and CEO of Lead Marketing by Design. After working with Tiffany myself, I can tell you she is a wealth of…

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#7: How to Get Noticed by Influential Bloggers with Danielle Miele of Gem Gossip

By Tracy Matthews / November 9, 2015

Today, I had the pleasure of interviewing one of my favorite bloggers and instagrammers, Danielle Miele of Gem Gossip. Renown in the jewelry community as a wealth of knowledge, Danielle shared with us 3 ways to noticed by…

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How to Write Killer Conversion Copy for Your Jewelry Brand

By Sharon Kwon / October 13, 2015

Do you ever struggle with writing conversion copy for your marketing materials, social media and overall website presence for your jewelry brand? I can tell you that YOU are not alone.. I have to be honest with you:…

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The Pros and Cons of Working with a Blogger

By Sharon Kwon / October 6, 2015

A few weeks ago, I had the pleasure of interviewing Danielle Miele of GemGossip.com for our new podcast that we’ll be launching October 20th! We had an awesome conversation that I am really excited to share with you…

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How to Stay “Top of Mind” to Editors (and Bloggers)

By Sharon Kwon / September 22, 2015

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of…

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Summer PR Resources

By Sharon Kwon / August 18, 2015

Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times… However, we will be sending you some inspiration and…

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If You’re Not Making Money on Instagram, You’re Doing It Wrong

By Sharon Kwon / August 4, 2015

Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing…

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How to Rock Your Holiday Marketing Plan: Made Simple

By Sharon Kwon / July 21, 2015

When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of.…

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The Undeniable Impact of Gift Guide Placement for Stellar Holiday Sales

By Tracy Matthews / June 16, 2015

A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting in person. As we sat there talking about…

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6 Things You Need to Know Before Pitching Press

By Sharon Kwon / March 10, 2015

Are you confident about reaching out to editors to get your jewelry designs featured in major magazines and influential blogs? When I first started out, I was really intimidated and anxious to reach out to editors. Then I…

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