Podcast Highlights

EP370: The Automated Email Series That Boosts Sales for the Holidays

By Tracy Matthews / October 10, 2022

There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! That’s right, I’m talking about an abandoned cart sequence. An abandoned cart sequence is a series of 2-3 marketing emails or…

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EP369: Do I fight for it? Or close my jewelry business?

By Tracy Matthews / October 3, 2022

If you’re feeling unsure about your jewelry business, this one’s for you. A lovely designer recently sent me a DM asking, “Do I fight for my jewelry business, or do I close it?” I wanted to talk about…

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EP368: How To Market Beyond Your Network With A Small Marketing Budget

By Tracy Matthews / September 27, 2022

If you’re a business owner with a really small marketing budget, you’re probably wondering, “How do I grow beyond my friends and family network?” Someone recently asked this question in one of our Laying The Foundation Q&A sessions,…

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Bonus Episode: Tuesday Tip: Standing Out With Your Collection

By Tracy Matthews / September 26, 2022

When I was first starting out as a jewelry designer, I got rejected a lot. It’s an inevitable part of starting a jewelry business. You get a lot of NO’s before you start hearing YES. Still, it hurts.…

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Bonus Episode: How to Always Have a Cycle of Sales Coming Into Your Business

By Tracy Matthews / September 19, 2022

If you’re struggling to establish a consistent cycle of sales in your business, you have to start thinking through the entire sales cycle. It’s unfortunately super common for jewelry designers to get stuck in what I call a…

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EP367: Why Your Sales Will Never Grow Beyond Your Mindset

By Tracy Matthews / September 19, 2022

People who successfully build thriving businesses have a completely different mindset from people who struggle continuously to see growth. I’ve talked to thousands of independent jewelry designers in our programs at Flourish & Thrive, and it’s only reinforced…

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EP366: A Thriving Jewelry Store in an Economic Downturn?

By Tracy Matthews / September 12, 2022

How do you create growth during an economic downturn? That is the question of the hour. Well, if you’re concerned about your jewelry business and how to survive the looming recession, you are going to really be inspired…

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EP365: How to Recover From Burnout and Get Back Into the Swing of Things

By Tracy Matthews / September 8, 2022

“How do I know if it’s time to shut down my business?” This is a scary question for small business owners, so when I saw it in my DMs, it gave me pause. A lot of jewelry designers…

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EP364: Conscious Leadership and the Future of Work with Sarah Hawley

By Tracy Matthews / August 2, 2022

As a creative visionaries, we’re not wired to be managers. We’re wired to be leaders. Because we’re so passionate about what we do, we end to be more emotional in the way we run our business. So when…

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Online Sales: The Easy Way vs. The Hard Way

By Tracy Matthews / August 1, 2022

Stop making your marketing harder than it needs to be. Over the years, I’ve seen sooo many jewelry designers way overcomplicate their small business marketing strategy. They dump money into ads, create complex marketing funnels, and wonder why…

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