Branding and Collection Development

#43 How to Create a Wholesale Line Sheet that Catches a Retailer’s Attention

By Tracy Matthews / May 31, 2016

You only get one first impression!   And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you.   You might be thinking, what does this have to…

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#40: The Biggest Pricing Mistakes That Cost You Big Time

By Tracy Matthews / May 10, 2016

Let’s go back to school today…   Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low.   Raise your hand if you aren’t making enough sales because of price…

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#29: Authentic Branding Elements Every Jewelry Designers Needs with Allyson Bainbridge Riccardi

By Tracy Matthews / February 23, 2016

On today’s episode, I sat down with Bambolina NYC’s brand marketing and social media strategist Allyson Bainbridge Riccardi. I first met Allyson at a Women’s Jewelry Association event nearly a year ago, and I’m so excited to finally…

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#21: 4 Ways to Make a Big Splash with Your Jewelry Brand in 2016

By Tracy Matthews / January 5, 2016

First off, Happy New Year!   I’m so excited to be bringing this podcast into 2016, and I couldn’t thank all of my listeners and Flourish & Thrive Academy designers enough for the amazing response. We hope you…

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#18: Positioning Your Designer Jewelry Brand with Andrea Hill

By Tracy Matthews / December 22, 2015

In this week’s episode, I sat down with Andrea Hill, brand strategist extraordinaire. As the owner of Hill Management Group, Andrea oversees four brands serving small business owners with marketing services, strategy consulting, professional development and publishing. She…

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#13: Cultivating a Customer Appreciation Strategy to Build Repeat Business

By Tracy Matthews / December 1, 2015

Don’t you just LOVE getting handwritten thank-you notes and cards? Especially this time of year, it’s such a delight to open an envelope and find a little personal touch inside. In today’s episode, Robin & I got to…

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#9: The 3 Key Components to Creating Jewelry Collections That Sell

By Tracy Matthews / November 17, 2015

Today, we’ll be talking about something that I am so passionate about: collection design! While jewelry making is an art we all know and love, it can be good to check in with our creative selves every once…

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