Branding and Collection Development

#139 How to Create a Brand Video on a Budget

By Tracy Matthews / March 6, 2018

Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand…

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#137 The Top 7 Takeaways from the Jewelry Brand Makeover Bootcamp

By Tracy Matthews / February 20, 2018

Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You become a different person than you were when…

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#135 How to Find the Perfect Balance Between Creative Time and Marketing Time

By Tracy Matthews / February 6, 2018

Getting organized is a huge factor in your business success. As a creative, it can be hard to know when to focus on what! I hear you, I actually struggle to focus on creative time because I know…

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#130 The 11 Key Elements of a Remarkable Brand Story (Hint: It’s Your Biggest Marketing Tool)

By Tracy Matthews / January 2, 2018

Happy New Year! I hope you all had a wonderful holiday! I am so thrilled about today’s episode! 11 key elements of a remarkable brand story, I know 11 sounds like a lot but trust me it’s totally…

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#129 The 1 Word That Will Shake Up Your Life and Biz (in a Powerful Way)

By Tracy Matthews / December 26, 2017

I can’t believe it but this is the last episode of this year!   So crazy right?!   If you want 2018 to be different from your “same old” routine…you gotta find a way to shake up your…

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#112 Digital Marketing Momentum Series Part 2: How to Brand for More Sales Online

By Tracy Matthews / September 19, 2017

Running a jewelry business from your iPhone? Yes, please!   But how do you make that happen?   One of the running jokes from Flourish & Thrive LIVE! last weekend was an edited quote from Field of Dreams,…

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#101 Creating a Multi Dimensional Brand by Highlighting What Makes You Unique with Lisa Haggis

By Tracy Matthews / July 11, 2017

“Seems like you can’t throw a rock without hitting a jewelry maker…how am I gonna stand out?”   Ever ask yourself this question?   I sure have.   Being in the jewelry industry, it’s super easy to overthink…

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#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews / February 14, 2017

The jewelry world is full of clutter and noise.   Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online.   That’s why YOUR ability to create an immediate…

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#74 How to Make More, Sell More, and Get Noticed This Year

By Tracy Matthews / January 3, 2017

Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth?   Did you hide?   I know you didn’t … but I’ve totally seen designers…

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#72 Building a Better Brand Presence with Arianne Foulks

By Tracy Matthews / December 20, 2016

Have you DREAMED of having the kind of brand that makes you Insta-famous? Or having web traffic for days?   I bet you have.   … But how to get there?   You know that adage; flaunt it,…

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