Branding and Collection Development

#203 What YOU Need to Know in 2019 About the Current Wholesale Climate with Robin Kramer

By Tracy Matthews / May 28, 2019

This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…

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#202 How to Lean into Your Creative Brilliance to Build a Better Business

By Tracy Matthews / May 21, 2019

The amazing thing about designers is we’re each so unique… It’s so cool how you don’t have to be a certain way to succeed in this industry. As I’ve really gotten to know my own gifts and talents,…

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#201 How to Launch One of a Kind Collections and Sell Out in Less than a Month with Alex Camacho

By Tracy Matthews / May 14, 2019

When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy. But at the end of the day – most of us are actually artists! We…

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#198 How to Protect Your Intellectual Property with a Manufacturer with Emma Gregory Boudah

By Tracy Matthews / April 23, 2019

Finally! The weather is warm and days are getting longer. A perfect time to look forward to GROWTH in your business. Springtime is all about new possibilities, right? Time to get your spring hustle on! As designers and…

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#195 Guerrilla Marketing Strategies That Actually Work with Aggie Burnett

By Tracy Matthews / April 2, 2019

What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with…

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#193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

By Tracy Matthews / March 19, 2019

Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing, and ready to support your business this year? I learned this philosophy from Kevin Kelly…

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#189 How to Avoid Burnout with Nina Cooper

By Tracy Matthews / February 19, 2019

Big goals + Big responsibilities = Burnout? It doesn’t have to! Are you tired? Like really tired? If you tell yourself “I’m busy but I’ve got this” then keep reading. I sat down with Nina Cooper, founder of…

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#188 How To Protect Yourself From Health Hazards In Your Jewelry Studio

By Tracy Matthews / February 12, 2019

Is your studio healthy or hazardous? Here’s how to create the jewelry you love while keeping your health in check. Yep, I get it! You LOVE making jewelry. But did you know this creative career could potentially be…

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#176 How a “Mystery” Blogger Selects Product to Feature

By Tracy Matthews / November 20, 2018

Think you can’t keep a secret? The blogger behind A Thousand Facets has hidden her identity for almost 9 years on her blog! It’s so cool because she’s a big time blogger, but no one knows the woman…

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#169 How to Create a Beautiful Branded Photoshoot on the Cheap with Karina Harris

By Tracy Matthews / October 2, 2018

Great photography helps elevate your brand and build trust with customers. But a beautifully branded photoshoot? Not always affordable! There are ways to do consistent photoshoots on a budget, just ask Karina Harris of Waffles & Honey. Karina…

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