Public Relations

How to Write Compelling Headlines

By Tracy Matthews / November 26, 2012

  By Melissa Cassera Have you ever sat down to write a blog, newsletter, or media pitch and struggled to come up with a sizzling headline? You’re not alone. Even the pros sit and scratch their heads to…

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increase exposure for your independent jewelry brand

7 Proven Tips to Increase Exposure for Your Independent Jewelry Brand

By Tracy Matthews / August 6, 2012

Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…

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