Public Relations

How to Deal with Difficult Jewelry Clients

By Tracy Matthews / October 29, 2013

One of the challenging things about running a jewelry business especially when you are keeping your business lean, is that you have to wear many hats. In my business model, client relations aka customer service, has always been…

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Tip: Make it Easy for Editors to Feature Your Jewelry for Holiday

By Tracy Matthews / July 2, 2013

Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…

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The inside scoop: when should I hire a Contractor vs. an Employee?

By Tracy Matthews / May 27, 2013

Robin and I hear this all of the time:: “I feel so overwhelmed! I want to pull my hair out because I have so many things to do. I know I should be acting like a CEO, but…

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PR Tips from the Expert: Make Headlines for Your Jewelry Biz

By Tracy Matthews / February 6, 2013

Are you ready to get some recognition in the press for your jewelry business? I interviewed PR Rock Star Melissa Cassera about elevating a business to celebrity status. She blasted a bunch of false assumptions I had about…

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How to Write Compelling Headlines

By Tracy Matthews / November 26, 2012

  By Melissa Cassera Have you ever sat down to write a blog, newsletter, or media pitch and struggled to come up with a sizzling headline? You’re not alone. Even the pros sit and scratch their heads to…

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increase exposure for your independent jewelry brand

7 Proven Tips to Increase Exposure for Your Independent Jewelry Brand

By Tracy Matthews / August 6, 2012

Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…

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