Public Relations

#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

There aren’t many things worse than feeling trapped, especially by your business.   Have you ever felt like your business is was dragging you down?   You’re not alone….   I was talking to one of our mastermind…

Read More

#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

Read More

#52 Building Sales and PR Confidence With Sabina Hitchen

By Tracy Matthews / August 2, 2016

Confidence.   Either you have it or you don’t…   …it’s not one of those things that you can fake.   In business, confidence is the key to skyrocketing sales.   If you believe in yourself and in…

Read More

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this:   You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.   You log onto…

Read More

#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn

By Tracy Matthews / June 7, 2016

Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet.   You’re not working, or networking, or even training.   You’re just sitting at your computer with…

Read More


By Tracy Matthews / March 29, 2016

On today’s podcast, I got together with jewelry-lover and trailblazing marketing specialist Liz Kantner to have a very important conversation.   That’s right, whip out your pen and paper, because today we’re talking about how to get maximum…

Read More

#31 Jewelry Publicity Trends That are Working Right Now with Olga Gonzalez

By Tracy Matthews / March 8, 2016

Public Relations is a real mixed bag in the jewelry industry. I meet a ton of designers who ignore it all together (not a good idea!).   Others know that PR is important to get exposure for their…

Read More

#22: How to Differentiate Your Jewelry Business from the Crowd with Amanda Berlin

By Tracy Matthews / January 12, 2016

In today’s episode, I had the pleasure of sitting down with Amanda Berlin, a PR & communications guru who left a decade of corporate experience behind to work with small business owners like you and me.   She…

Read More

#21: 4 Ways to Make a Big Splash with Your Jewelry Brand in 2016

By Tracy Matthews / January 5, 2016

First off, Happy New Year!   I’m so excited to be bringing this podcast into 2016, and I couldn’t thank all of my listeners and Flourish & Thrive Academy designers enough for the amazing response. We hope you…

Read More

#17: How to Creatively Use Hashtags To Engage Buyers on Instagram with Melissa Camilleri

By Tracy Matthews / December 14, 2015

Are you struggling to attract your DREAM clients on social media? Maybe you even have enough followers, but you just aren’t getting the engagement you’d like. I know SO many designers who struggle with this exact same problem,…

Read More