Public Relations

#22: How to Differentiate Your Jewelry Business from the Crowd with Amanda Berlin

By Tracy Matthews / January 12, 2016

In today’s episode, I had the pleasure of sitting down with Amanda Berlin, a PR & communications guru who left a decade of corporate experience behind to work with small business owners like you and me. She recently…

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#21: 4 Ways to Make a Big Splash with Your Jewelry Brand in 2016

By Tracy Matthews / January 5, 2016

First off, Happy New Year! I’m so excited to be bringing this podcast into 2016, and I couldn’t thank all of my listeners and Flourish & Thrive Academy designers enough for the amazing response. We hope you continue…

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#17: How to Creatively Use Hashtags To Engage Buyers on Instagram with Melissa Camilleri

By Tracy Matthews / December 14, 2015

Are you struggling to attract your DREAM clients on social media? Maybe you even have a good amount of followers, but you just aren’t getting the engagement you’d like. I know SO many designs who struggle with this…

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#7: How to Get Noticed by Influential Bloggers with Danielle Miele of Gem Gossip

By Tracy Matthews / November 9, 2015

Today, I had the pleasure of interviewing one of my favorite bloggers and instagrammers, Danielle Miele of Gem Gossip. Renown in the jewelry community as a wealth of knowledge, Danielle shared with us 3 ways to noticed by…

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How to Write Killer Copy for Your Jewelry Brand

By Sharon Kwon / October 13, 2015

Do you ever struggle with what to write for your marketing materials, social media and overall website presence for your jewelry brand? I can tell you that YOU are not alone.. I have to be honest with you,…

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How to Stay “Top of Mind” to Editors (and Bloggers)

By Sharon Kwon / September 22, 2015

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of…

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The Undeniable Impact of Gift Guide Placement for Stellar Holiday Sales

By Tracy Matthews / June 16, 2015

A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting in person. As we sat there talking about…

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6 Things You Need to Know Before Pitching Press

By Sharon Kwon / March 10, 2015

Are you confident about reaching out to editors to get your jewelry designs featured in major magazines and influential blogs? When I first started out, I was really intimidated and anxious to reach out to editors. Then I…

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Sales Strategies for Shy People Stolen from Yoga

By Sharon Kwon / September 9, 2014

In a few weeks, I am heading to a Yoga Retreat in Italy…and I am beyond excited. Yoga has influenced my life in so many ways. In fact, it’s helped me in ways I never expected, even sales.…

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Summer PR Resource Roundup

By Sharon Kwon / August 19, 2014

You guessed it! Right now magazine editors are winding down their search for product for Holiday Gift Guides, Holiday and Resort Issues. But you still have a chance to pitch. Robin & I are taking a summer break…

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