Public Relations

Building Relationships With Social Influencers To Increase Your Sales

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto your Facebook…

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Developing Blogger Partnerships to Make More Sales With Cassie Boorn

#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn

By Tracy Matthews / June 7, 2016

Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet. You’re not working, or networking, or even training. You’re just sitting at your computer with time to…

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#34 PR & MARKETING “TODD REED STYLE” WITH LIZ KANTNER

By Tracy Matthews / March 29, 2016

On today’s podcast, I got together with jewelry-lover and trailblazing marketing specialist Liz Kantner to have a very important conversation. That’s right, whip out your pen and paper, because today we’re talking about how to get maximum exposure…

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#31 Jewelry Publicity Trends That are Working Right Now with Olga Gonzalez

By Tracy Matthews / March 8, 2016

Public Relations is a real mixed bag in the jewelry industry. I meet a ton of designers who ignore it all together (not a good idea!). Others know that PR is important to get exposure for their brand,…

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#22: How to Differentiate Your Jewelry Business from the Crowd with Amanda Berlin

By Tracy Matthews / January 12, 2016

In today’s episode, I had the pleasure of sitting down with Amanda Berlin, a PR & communications guru who left a decade of corporate experience behind to work with small business owners like you and me. She recently…

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#21: 4 Ways to Make a Big Splash with Your Jewelry Brand in 2016

By Tracy Matthews / January 5, 2016

First off, Happy New Year! I’m so excited to be bringing this podcast into 2016, and I couldn’t thank all of my listeners and Flourish & Thrive Academy designers enough for the amazing response. We hope you continue…

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#17: How to Creatively Use Hashtags To Engage Buyers on Instagram with Melissa Camilleri

By Tracy Matthews / December 14, 2015

Are you struggling to attract your DREAM clients on social media? Maybe you even have a good amount of followers, but you just aren’t getting the engagement you’d like. I know SO many designs who struggle with this…

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#7: How to Get Noticed by Influential Bloggers with Danielle Miele of Gem Gossip

By Tracy Matthews / November 9, 2015

Today, I had the pleasure of interviewing one of my favorite bloggers and instagrammers, Danielle Miele of Gem Gossip. Renown in the jewelry community as a wealth of knowledge, Danielle shared with us 3 ways to noticed by…

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How to Write Killer Copy for Your Jewelry Brand

By Sharon Kwon / October 13, 2015

Do you ever struggle with what to write for your marketing materials, social media and overall website presence for your jewelry brand? I can tell you that YOU are not alone.. I have to be honest with you,…

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How to Stay “Top of Mind” to Editors (and Bloggers)

By Sharon Kwon / September 22, 2015

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of…

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