Sales & Marketing

#192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

By Tracy Matthews / March 12, 2019

Traffic + Conversion = my 2 favorite words right now. Seriously! Can you name a better feeling than having your voice reach millions of fans? I know that there are people in the jewelry biz struggling to get…

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#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…

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#190 4 Things Standing in the Way of Reaching Your Money Goals in the Next 90 Days w/ Anna Shilina

By Tracy Matthews / February 26, 2019

Meet Anna Shilina — she’ll help you make more money! At the end of the day we’re all responsible for our own businesses, right? And if you’re not showing up for your business then you could be making…

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#187 Visionary Series: Tips to Creatively Solve Problems in Your Business

By Tracy Matthews / February 4, 2019

Have you heard the saying: Mo’ Money Mo’ Problems? It’s the idea that your problems don’t go away when you have more money (or your business grows). In business terms: Mo’ Money, Different Problems. When my first company…

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How This Jewelry Designer Went from Extreme Burnout to Increasing Her Sales 200%!

By Tracy Matthews / January 31, 2019

Every job has its challenges, even when you’re living your dream as an independent jewelry designer. Allow me to introduce you to an amazing woman who rebuilt her jewelry business entirely from the ground up! Nicole Gariepy, from…

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How One Jewelry Designer Went From Single Digit Sales on Etsy to Quitting Her Day Job

By Tracy Matthews / January 25, 2019

Today we’re sharing a story on what can be accomplished when big dreams and strategy collide! When we first met Toby Myles in 2016 she had a love for motorcycles, a passion for jewelry making and a dream…

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#185 How to Use Storytelling to Sell More Jewelry

By Tracy Matthews / January 22, 2019

Think about all of the important lessons you’ve been taught in your life. Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those…

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#184 The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)

By Tracy Matthews / January 16, 2019

Do you ever feel stressed about money in your business? 💳 No matter how hard you try to make sales and keep the cash flow coming in, you can’t seem to keep the money in your account or…

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#183 How to Simplify Your Business to Make More Money This Year

By Tracy Matthews / January 8, 2019

What’s your word of the year? My word of the year for 2019 is ELEVATE! Last year, my word of the year was SIMPLIFY here’s why… Have you ever felt that making money is hard because there are…

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#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews / December 18, 2018

Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who…

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