Sales & Marketing

#122 Forging ​Amazing ​Client ​Relationships ​with ​Robin ​Kramer ​& Andrea ​Li

By Tracy Matthews / November 7, 2017

Ever wonder how some designers seem to always make sales without even trying?   When I started out, I definitely felt that way.   The secret to making consistent sales might be more obvious than you think!  …

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#113 Digital Marketing Momentum Series Part 3: How to Master Your Digital Marketing Strategy

By Tracy Matthews / September 20, 2017

Standing out online really boils down to continuity. Everything about your brand and marketing strategy needs to be saying the same thing, otherwise people get confused. This takes a lot of thinking, planning, and careful execution. However, once…

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#107 Clever Ways to Split Test Images to Grow Your Etsy Sales

By Tracy Matthews / August 22, 2017

Lots of jewelry designers get started by setting up an Etsy shop!   Selling jewelry on Etsy is a really great way to get yourself out there, but getting noticed on Etsy is an art of its own.…

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#106 Ask Tracy: What to do When Your Jewelry Business is at a Stand Still

By Tracy Matthews / August 15, 2017

Feeling stuck is a common struggle for jewelry makers trying to grow from side-hustle seller to full-time jewelry designer.   It seems like we’re getting a lot of questions about this lately from our online groups and comments.…

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How To Sell to Retail Stores in 5 Steps

By Tracy Matthews / August 4, 2017

As a jewelry designer, I’m asked all the time how to sell to retail stores. You’re ready. You’ve decided selling your jewelry wholesale is right for your brand, but you aren’t sure how to get started. Here are…

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#103 How to Become a Better Copy Writer for Your Jewelry Business

By Tracy Matthews / July 25, 2017

Copy writing for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta…

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#102 4 Ways to Spike Your Sales This Holiday Season

By Tracy Matthews / July 18, 2017

It might sound crazy, but it really is time to start focusing on your Q4 jewelry sales!   Since most jewelry designers make the majority of their sales during the Holiday season (Q4), it’s super important!   Planning…

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#99 5 Ways to Prep for Holiday Sales Season Right Now

By Tracy Matthews / June 27, 2017

We are only 6 days into Summer…   Believe it or not, now is the time to start planning for the holiday sales season!   You likely hear my preachin’ about this every year!   Finalizing your collection,…

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#98 How to Host a Successful Facebook Sale with Sarah DeAngelo

By Tracy Matthews / June 20, 2017

Selling jewelry online doesn’t ONLY have to be on your website!   In fact, it doesn’t require a website at all…   I know, that goes against a lot of things we talk about here on the Thrive…

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#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch

By Tracy Matthews / April 25, 2017

There are so many fun and unique Holidays to plan promotions around!   It’s not just during December.   People go nuts over National Siblings Day or National Dog Day!   No matter the Holiday or event, there’s…

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