Sales & Marketing

How to Increase Jewelry Sales by Setting Goals

By Tracy Matthews / July 17, 2018

When you’re trying to increase jewelry sales, lots of strategies work together in order to see results. There’s no such thing as a quick fix, but when you do a little at a time, soon you’re crushing your…

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How Independent Jewelry Designers Can Connect with Celebrities

By Tracy Matthews / July 11, 2018

There’s a right and wrong way to connect with celebrities.   One thing I learned early on in my career as jewelry designer was not all advice is good advice.   Even business coaches and consultants can lead…

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#150 How to Build Recurring Revenue with Jewelry Subscription Boxes with Michael Adams

By Tracy Matthews / May 22, 2018

Can you add recurring revenue to a jewelry business? The answer is yes. Recurring revenue is the holy grail of sales, why? Because your customers pay you every month (or year) for the services you provide! This is…

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#148 5 Surprising Ways to Increase Sales on Your Jewelry Website This Month (and for the Long Haul)

By Tracy Matthews / May 8, 2018

Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…

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#147 What it really takes to make a $50K salary as a jewelry designer

By Tracy Matthews / May 1, 2018

It’s possible to earn a salary as a business owner. You don’t have to settle for leftovers. In fact, I highly recommend this strategy and I teach designers how to do this in our signature program, Laying the…

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#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film with Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…

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#142 How to Overcome Terrible Etsy Sales

By Tracy Matthews / March 27, 2018

Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after…

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Marie Forleo’s B-School: Can It Work For A Jewelry Business?

By Tracy Matthews / February 22, 2018

As a jewelry designer or maker, you’re probably interested in moving to online sales. There are so much upside and flexibility for you, but getting traction in a crowded online space is tough. Next thing you know, you’re…

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#132 How to Stop Attracting Bargain Shoppers

By Tracy Matthews / January 16, 2018

Want to turn your passion for jewelry design into a “real” career? Not sure where to start? The best way to grow your business is to get the right customers! On today’s episode I’m chatting about how to…

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#131 7 ​Ways ​to ​Get ​(More) ​Consistent ​Jewelry ​Sales ​This ​Year

By Tracy Matthews / January 9, 2018

Lots of designers are looking for ways to get more consistent jewelry sales in their business. But where do you get the right advice? It seems like everyone has an opinion when it comes to your business… friends,…

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