#289 5 Tips for Jewelry Designers to Write Emails That Convert

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How often are you emailing your list? The answer is, probably not enough.

It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online.  The designers from our community who increased their sales last year all cited sending more emails than they were initially comfortable with.

It may be scary at first, but it works.

Our very own Marketing Director, Alison Haselden, will be guest hosting this episode. She’s an amazing email strategist, and she’s got some great tips to help you create emails that convert.

The right email marketing strategy is sure to make a difference in your efforts. But, your emails still need to show your product in the best light possible and convert your readers into paying shoppers.

Fortunately, there are a number of tips you can implement that will win over your audience and help prevent old inventory from becoming a problem ever again.

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Click here to download the show notes

Stick to Your Branding

Keep your branding consistent in your email efforts.

Your brand, whether personal or part of a bigger picture, plays a huge role in winning over customers. But, branding doesn’t start and stop on your website or social media posts. Your brand needs to be consistent in your emails, too.

Use the same language you’d use on your site or in social posts, ensure your brand colors or logo are displayed prominently, and speak to your customers in your emails as you would anywhere else.

Be Brief

Your audience is busy, so emails need to get straight to the point.

It’s easy to get carried away when writing an email. Remember: an email is not a 1:1 substitute for a social post or article. 

A large study by Hubspot puts the best email length at anywhere from 50-125 words. This is a good benchmark, but keep in mind your audience may have different tastes. Don’t be afraid to test out slightly longer emails, especially if you have a lot of information to get across.

Make the Call to Action Strong and Prominent

The call to action (CTA) is the point when you ask your audience to do something. 

For example, in a product launch email, your CTA would likely be a link to that product’s page. Or, in a sale email, your CTA would take the recipient to the sale page.

When crafting an email, it’s important your CTA be well-worded, spurring your audience into action. Ask yourself what it is you want your audience to do upon receiving the email. Then, put yourself in their shoes and think, “What would make me click this link?”

Listen to the full episode above for more tips on how to write an email for your jewelry business that gets clicks!

xo, Tracy


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