EP384: Growing a Jewelry Business in Retirement with Rina Luban

Ep 384 Blog

Imagine it’s 6 months from now and you have a website that’s making sales from people you didn’t know, collections that are sold out, and an increase in overall sales by 30%.

If you’re a maker who’s starting your business in retirement,, I think you’d feel pretty good, right?

That’s what happened when Rina Luban decided to be open to the *signs* to be ready to be ready to be ready (nod to Abraham Hicks)…

…so that when the teacher showed up, she was ready to learn and change.

On today’s episode of Thrive by Design, Rina shares her journey from retiring from her job as a physical therapist to building a lifestyle jewelry business in her next chapter.

Her story is incredibly inspiring, so listen in..

Download the show notes here

She shares…

  • How she motivated herself in the early stages of her jewelry business
  • The *transition* that helped her get random strangers buying from her website
  • The internal shifts that happened to be ready to invest in her business acumen
  • How these shifts resulted in a 20-30% increase in sales in just 6 months


As a busy maker who was doing it all herself with limited time, Rina shares how she motivated herself in the early stages of her jewelry business. She also discusses her motivation to trust that she was ready to invest in herself and her business with a proven business and branding program for jewelry makers.


After retiring from her physical therapy career, Rina knew it was time to go all in on her jewelry business. She had no intention of building a 6-figure business, but she did want to make enough to support her retirement and feel a sense of accomplishment along the way. Listen for some of her insights as she made this transition.


One of Rina’s biggest wins was finally getting her website to attract random strangers, and that she did. By following our website blueprint, she started selling out of her collections and had people she didn’t know buying from her website! And her sales grew 30% in just 6 months.

Listen to the entire episode and discover HOW she did it.

xo, Tracy

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Rina’s Website Pure Whimsy Jewelry
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