EP394: What’s Working Now: SMS Marketing For The Jewelry Industry
Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?
If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why?
Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing.
The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com).
That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right.
If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode.
Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels.
He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Good Times Award – aka the fun people award – at an event in November.
He’ll also be teaching a small group of makers all about SMS Marketing Strategy in our Train Your Customers to Buy From You Online Program this Spring.
During this episode, Taylor shares What's Working Now: SMS Marketing For The Jewelry Industry plus an exciting use case study of jewelry brands that he’s working with.
During this episode, we talk about…
- Why SMS Marketing is such and important part of a jewelry marketing strategy
- The phases of the customer journey and timing of SMS messages in your sales funnel
- How to add value instead of “selling” all of the time
- Simple actionable tips that he uses to crush it for his jewelry business clients
- Where you should be sending SMS traffic to on your jewelry website
- Plus, real results from one of Taylor’s Jewelry clients who went from 3K to 100K a month in sales in just one year
- And so much more
Listen in to today’s episode about SMS marketing and your jewelry business. Excited to hear what you think!
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