EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

Is Instagram still a viable marketing channel for your jewelry business?

Great question which comes on the heels of a maker movement happening on Instagram right now.

Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers.

The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago. 

My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time.

Instead, it’s time to diversify how you market your jewelry business. 

During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…

  • What you need to know about the Instagram Algorithm in 2023
  • The modus operandi of Instagram’s holding company, Meta
  • Why being an IG hater is just a waste of time and energy – and what to do instead
  • How to create a jewelry business that thrive even when Instagram algorithms change
  • Multiple tips on using Instagram to your advantage for long term growth
  • And More…

Enjoy this awesome episode and think differently about your jewelry marketing!

xo, Tracy

Sponsor Spotlight!

Links:

Follow Alexandra on Instagram!

Acid Queen Jewelry Website

Buy My Book: The Desired Brand Effect

Flourish & Thrive Instagram

Flourish & Thrive Facebook

Tracy Matthews  Instagram

Flourish & Thrive Tik Tok

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