EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll
Have you ever found yourself at rock bottom, ready to give up on your jewelry business, and questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby?
Erin Kandoll of Twisted Ginger Jewelry, has a story to prove that the journey to success often begins in the darkest moments. On Episode 422 of the Thrive by Design podcast, we delve into Erin's inspiring journey, from selling all her tools and supplies to becoming a thriving jewelry entrepreneur on track to triple her sales this year.
Discovering Solace and Healing Through Jewelry
Life took an unexpected turn for Erin after a deeply traumatic event. Seeking solace and healing, she turned to the gentle glow of silver and the dance of a torch, finding refuge in the art of jewelry making. For over ten years, Erin has been a self-taught silversmith, continuously learning, growing, and pouring her heart into this captivating art form.
The Turning Point: Thrive by Design
Amidst the chaos of life, Erin stumbled upon the Thrive by Design Podcast, and everything changed. Listening to the podcast awakened a spark within her, reigniting her passion for jewelry making. While pregnant, Erin realize how deeply she missed making jewelry and she knew it was time to figure it out and turn her craft into a thriving business.
The Transformation: Flourish & Thrive Academy
Determined to make her dream a reality, Erin joined Flourish & Thrive for the Jewelry Brand Makeover Bootcamp and then Laying the Foundation. Armed with newfound knowledge and guidance, she set out on a journey to establish a legitimate online presence and build her brand.
The Acceleration: Train Your Customer to Buy Online
The journey continued as Erin joined the Train Your Customer to Buy Online 12-week Accelerator (TYC). Little did she know that this decision would skyrocket her business to new heights. Her sales took off like a tumbleweed, going so fast that she could hardly keep up!
The Milestones: Triumphs and Challenges
Erin shared some remarkable milestones on Episode 422 of the Thrive by Design Podcast.
- Creating her first legitimate website
- Securing her first two wholesale orders outside of her region
- Surpassing her entire previous year's online sales in just three months
- And so much more
Erin now knows her success is limitless when she focuses and puts in the work.
Overcoming Obstacles and Expanding Horizons
Running a jewelry business in a tiny Alaskan community presented unique challenges, but Erin embraced them head-on. Inside LTF and then TYC she learned:
- The importance of a marketing strategy and email marketing
- How to connect with her audience, particularly in the higher price point segment
- How to expand her reach beyond her local community and into the world
Here’s a quick overview of Episode 422:
[0:00] Meet Erin Kandoll of Twisted Ginger Jewelry
[5:30] All about Erin’s journey
[7:38] The inspiration behind Erin’s work
[11:58] How Erin expanded her skills and business in Flourish & Thrive
[15:44] The most significant outcomes from LTF and TYC
[18:14] Erin’s online sales surpass all of 2022
[21:55] Building a real studio
[25:05] Passion, drive and a willingness to do the work
Building a Solid Foundation
Thanks to Laying the Foundation and Train Your Customer to Buy Online, Erin has built a solid marketing and email strategy, setting the stage for her business to flourish this year and beyond. Her new studio (currently under construction) will allow for the growth of her business, well into the future.
Erin's story is a testament to her resilience and determination. From the depths of despair, she rose to the challenge, reignited her passion and, tripling her sales this year.
So, if you've ever felt like giving up, listen to episode 422 and let Erin's journey inspire you to turn your passion into a thriving business.
Your dreams are within reach – embrace the journey, and let the magic unfold!