EP423: Transforming Your Creative Funk Into Your Best Year Ever with Donnette Roberts
Have you ever been stuck in a creative funk with your jewelry business?
As creative entrepreneurs, we all go through rough patches where we feel overwhelmed and burnt out in our jewelry businesses. It happens to the best of us, even when there's no apparent reason behind it.
Today on podcast Episode 423, I've got an inspiring story to share that'll hit home for many of you.
How to keep your business going when you’re feeling burnt out
Jewelry designer Donnette Roberts from Prickly Cactus Jewels felt like giving up. She went through a tough phase late last year, feeling burnt out despite having a successful end-of-year show. Unsure of the next steps, she utilized her analytics skills to turn things around. If you’ve been feeling down about your business, like Donnette, her journey might just give you the inspiration you need to keep going!
Donnette started Prickly Cactus Jewels to relieve stress
Back in 2018, at the age of 45, Donnette started Prickly Cactus Jewels as a way to relieve the stress of her day job dealing with multi-million-dollar contracts as a supply chain professional in the energy sector. You can probably imagine the pressure she was under. Jewelry-making became her creative escape, her therapy.
But even with a passion for crafting stunning Southwest sterling silver and turquoise jewelry, she hit a low point last year. Doubts about continuing her business clouded everything. Should she quit her business altogether? It was a tough decision, but she wasn't ready to give up just yet.
Instead, she took a step back and analyzed her sales data digging into what was working and what wasn’t.
Donnette set some serious goals for herself in January 2023, and she needed help to take her business to the next level
Donnette’s goals were clearly defined, attainable, and measurable. She was determined to:
- Double her revenue,
- Double her email list, and
- Increase her website conversions
Perhaps it was divine timing, but Donnette stumbled upon Flourish & Thrive Academy's Train Your Customers to Shop Online (TYC) just at the right time. Destiny seemed to be at play, and she decided to dive right in.
In Episode 423 of Thrive by Design, you’ll hear how TYC was a game-changer for Donnette
In TYC, Donnette learned how to market her business strategically, communicate more with her clients through email, and even implemented SMS marketing. Her results were astounding:
- Her online sales shot up by a whopping 112%
- The average order amount increased by 50%
- Her returning customer rate improved by 33%
- She grew her email list by 30%
- Her SMS list grew from zero to 50 subscribers
Donnette now treats her jewelry business like a true business, not a hobby
There was a time when Donnette felt like a fraud even calling herself a jewelry designer, but not anymore. She no longer sees her business as just a hobby to relieve stress; it's a full-on legit venture she's passionate about.
Here’s a quick overview of Episode 423:
[0:00] When Donnette Roberts was ready to quit her business
[6:35] The inspiration behind Prickly Cactus Jewels
[9:16] Donnette did a deep dive analysis
[11:18] How TYC came into play
[15:16] What Donnette has done to turn things around
[19:28] The outcomes from joining TYC
Donnette has the tools she needs for a successful business
Since joining TYC, Donnette's whole outlook on her business and her life has changed. She's found her joy again, and her spark reignited. From feeling like a fraud, she's now confident and excited about her future business journey.
I promise this episode will excite and inspire you about your jewelry business.