Episode 464: How to Increase Your Perceived Value With Packaging Design
Thrive By Design Episode #464: How to Increase Your Perceived Value With Packaging Design
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?
To make more money and attract more customers, you need a strong brand – and a strong brand is centered around strong packaging design!
I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative – a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.
Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!
Why Packaging Influences 72% of People to Buy
Kelley talks about how people judge a product based on the package, and whether we realize it or not, why every time we see packaging it affects our buying decision. Tune in to learn more about the fascinating thought process of consumers equating the quality of the product to the quality of the packaging!
How to Create an Unforgettable Unboxing Experience
Every layer of your packaging speaks to your brand’s story, especially when it comes to shipping. Everything from your packaging materials to your packaging design and how much you elevate or simplify builds up to the experience and the surprise. Discover everything from what the outside of your shipping should look like to ensure your product’s security to how to create a magical unboxing experience that makes customers feel valued.
How to Create Recognition and Memorability
Kelley uncovers the key to knowing you have great packaging. Even though it takes time to build brand recognition, if you create amazing packaging, it will work to always remind them of your brand. When you invest in packaging, you’re investing in building brand awareness and future sales because the more somebody sees your brand, the more top of mind you become.
Join Us to Grow to 6-Figures and Beyond
If you need a solid branding foundation in your biz and are ready to attract repeat buyers who pay you what you’re worth, this is your invite to join Laying The Foundation! Learn how to have predictable sales and sell out of collections when you launch them!
Talk With My Team
If you want to learn more about elevating your brand, increasing your perceived value, and taking your jewelry business to the next level, here’s your invitation to Book a free Discovery Call!
Here’s a Quick Overview of Episode 464:
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?
To make more money and attract more customers, you need a strong brand – and a strong brand is centered around strong packaging design!
I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative – a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.
We talk about:
- Why 72% of people buy because of packaging
- Creating recognition and memorability with an unforgettable unboxing experience
- Building brand awareness on a budget
- More amazing tips to use your product’s packaging as a sales tool!
Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!
xo, Tracy
Sponsor Spotlight!
Links:
Hidden Path Creative’s Website
Hidden Path Creative’s Instagram