Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book

It’s My Birthday! A Dramatic Reading of the First Chapter of My Book

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago. 

Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.

You see, I didn’t start out as the CEO type. I was an artist, and I just wanted to make beautiful pieces. Like many creatives, I didn’t even think about building a system that would make that art sustainable… and so, like many creatives, I ended up broke, panicked and burned out.

Until my accountant (of all people!) made a recommendation that changed everything for me. 

In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it. 

So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about:

  • The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)
  • How the feast and famine cycle develops and why running your own business can leave you so drained
  • The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business
  • How embracing the chief visionary officer (CVO) role in your own business can drive your sales, inventory, staffing, strategy and success to whole new levels — while nourishing the creativity that got you into this business in the first place
  • Why CVOs get great at turning dreams into reality while makers often struggle to bring their vision to life
  • How I went from broke designer to having my work stocked in over 350 stores around the world and celebrities like Halle Berry and Charlize Theron loving on my work

The greatest birthday gift you could give me today is to go and listen to this episode. 

My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story. 

So if you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you.

And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own. 

xo, Tracy

Sponsor Highlight

If you love what you heard today, grab yourself a copy of my book: The Desired Brand Effect. It’s packed with insight and hands-on strategies for jewelry designers who want to turn their art into a sustainable living. 

And to help you do that, here at Flourish & Thrive Academy we are offering a free Instagram Bio Audit to make sure your IG bio is resonating and representing you and all you do. Click here to apply for a chance to win a free audit


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