#299 How to Bring the Joy Back to Marketing with Laryssa Wirstiuk
Do you feel like you’re running out of ideas to market your jewelry brand? Laryssa Wirstiuk is here to help.
Laryssa is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands.
She's the host of the Joy Joya Jewelry Marketing Podcast and the author of Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand.
Today, she sat down to talk about three things you can change right now if you’re feeling stuck in your marketing.
Make a Plan
Most of the time when Laryssa advises a jewelry designer who feels stuck, it’s because they don’t have a plan.
They’re flying by the seat of their pants and wondering why they’ve run out of momentum. It’s not a fun place to be.
Laryssa recommends getting ahead of yourself. Try to brainstorm marketing ideas for 3-6 months out.
Even if you change course, you’ll still have a baseline marketing plan in place that makes pivoting easier.
Step Outside Your Industry
The jewelry industry can be pretty insular.
If you’re just looking at other jewelry brands for inspiration, which is common mistake designers make, your brand is going to start looking like all the rest.
Try to think outside the box and look at other industries for inspiration, such as beauty, lifestyle, home goods, fashion, etc.
You’ll never know what’s out there until you cast a wider net.
Listen to Your Customers
“The customer is always right” is an old adage, but it still rings true when it comes to marketing.
Your customer has as much to offer you as you have to offer them. After all, they’re the ones who will be buying your products.
This is only scratching the surface of Laryssa’s marketing expertise. If you want to hear more, listen to the full episode above and enter her raffle to win a free signed copy of her book, Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand.