#202 How to Lean into Your Creative Brilliance to Build a Better Business
The amazing thing about designers is we’re each so unique…
It's so cool how you don’t have to be a certain way to succeed in this industry.
As I’ve really gotten to know my own gifts and talents, I’ve realized something…
I’m pretty much TERRIBLE at 90% of the things you need to do in business. But the other 10% I’m totally brilliant at!
And that’s okay… because I can get support in the areas where I need it. And when I stay in my zone of brilliance, I’m going to do more than anyone else could in those areas.
The same goes for you.
You’re going to have even more success when you figure out your particular brand of brilliance… and stop trying to be good at everything.
I’m talking finding that special sparkle only YOU have.
Once you figure out what that is – you can leverage it. And when you leverage it, suddenly business is going to totally change for you.
Things will get easier. Decisions will come more naturally. You’ll feel more turned on in and by your work.
But what if you don’t know what it is?!?!?!
Well, I have some good news for you. If you head over to FlourishThriveAcademy.com/brilliance you can take our Jewelry Brand Brilliance Factor Quiz. It takes literally less than a minute.
Do it now before you keep reading or before you listen to this week’s episode!
Because the content and tips we have for you today are going to be 10 times more powerful when you know your brilliance factor.
Today we’re going to be talking about how you can use that special gift to your advantage. So you can stop fighting your natural tendencies in business and learn to use them… and then get the right support built up around you!
There's this myth about the “starving artist syndrome,”… And I don't believe artists should be starving! They just need to tweak the way they think about their creativity and lean into that to build better businesses.
Creativity is the number one most important thing you have to help make you money in your business! We are so gifted as creative thinkers…
As I’ve been investigating and learning through helping others grow their businesses, I’ve discovered that there are basically 6 types of creative zones of brilliance.
The really cool thing is that this goes beyond just jewelry design…
Even if you’re a fashion or accessories designer… heck, even if you’re making dog treats – this is going to apply to you!
So be sure to hop on over to FlourishThriveAcademy.com/brilliance to take the quiz, and then listen to this week’s podcast so you can learn the best tools to take full advantage of your gifts.
So let’s dive into a couple of the most common types…
Creative Force Of Nature
Designers with this as their top strength love design – but above all, they love interacting with their customers. They are naturally outgoing and actually enjoy talking about their work.
They do love design but they also understand… once they grow their business, they may need to let someone else take parts of that process on. And that’s okay with them!
These people are basically a never-ending flow of ideas…
If this is you, my biggest advice for you is to spend time being creative, spend time engaging with customers… but also spend the time in the back end of your business so you can really get the support around you that you need to grow.
Maker With the Mostest
These types absolutely love working with their hands… One thing that’s amazing about makers with the mostest is that they’re actually inspired by the materials they use to create.
It's the tactile experience that really gets them turned on in their work.
As a business grows, this type is likely to continue making their original sample lines… whereas other types may sketch out the designs and be okay with someone else managing the next steps.
If this is you, you need to remember that you really are your best salesperson. Even though you love being behind the bench, don’t let this stop you from getting out and engaging with your customers!
These people truly view the world as artists. These are innovators… they're the ones who are creating the techniques the makers are learning.
The Artist
Artists love problem-solving. When someone else may give up and abandon a technique that’s not working for them – the artist will sit with it until they figure it out.
These types really need to focus on two things: confidence + mindset.
In art school, you may have learned that everything should be about the art. And so you master that, but you don’t actually learn how to build a business!
You’ve gotta work on your confidence so you can believe your work is good enough. Not in an arrogant way – but in a way that gives you the strength you need to get out and advocate and sell for yourself!
If you want to learn about the other three types, as well as get way more in-depth descriptions and advice for these types, head over to the podcast. We’re really going deep into each of these 6 types and the actions they need to take to support their businesses.
I can’t wait to hear what you discover!
xo, Tracy
Sponsor Spotlight!
Discover the special sparkle that ONLY you have and learn how to use it to your advantage while building the jewelry business of your dreams! Click here to take our 45-second quiz>>
Links:
Brillance Factor Quiz>> Find out your creative zone of brilliance!
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