Business Plan

EP344 How Emery and Opal Grew Their Handmade Jewelry Business to a Million Dollars

By Tracy Matthews / March 14, 2022

People think that you need a massive team and a complex structure to build a million-dollar company. But what many fail to realize is that if you simplify and streamline your growing company, you can achieve a million-dollar…

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EP343 Create A Simple Plan for Financial Growth

By Tracy Matthews / March 7, 2022

If you want to increase the odds of survival for your jewelry business, you need to learn how to manage your business finances. In today’s episode, I interviewMelissa Houston, a Chartered Professional Accountant (CPA) of over 20 years…

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EP342 3 Key Hires You Need to Scale to 7-Figures

By Tracy Matthews / February 25, 2022

Before you started your independent jewelry business, chances are you never had to worry about hiring people. But once your business reaches a certain level of growth, you need a team to keep that growth going. So, how…

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EP341 Jewelry Brand Makeover Bootcamp Recap

By Tracy Matthews / February 22, 2022

If you want to grow your business, but your current strategies aren’t working… then the only path to growth is change. Last February, we officially wrapped up our EPIC Jewelry Brand Makeover Bootcamp and closed the doors to…

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EP340 How to Be Awesome on Camera in Interviews with Kim Rittberg

By Tracy Matthews / February 14, 2022

“I have a couple of tips when you land a podcast or TV feature. Get your message and your sound bites under wraps. If you don’t even know your message or your company, or you don’t have your…

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EP339  How to Create a Benefits Ladder to Sell More This Year with Monica Sharma-Patnekar

By Tracy Matthews / February 8, 2022

“You’re not selling a product. You’re selling a lifestyle. You’re selling a movement. You’re selling the real feeling why people buy from you.” This is one of the many insightful lessons from our podcast guest this week, Monica…

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EP338 The Structure That Helps You Reach Your Goals with Joel Ingwaldson

By Tracy Matthews / January 24, 2022

Even with over 25 years of experience in the jewelry industry, Joel Ingwaldson was struggling with her business because she didn’t have the proper systems in place. Unfortunately, Joel’s story is pretty common.  One of the biggest reasons…

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EP337: Help and Hope for Start-Ups and Makers with Full Time Jobs with Candice Eve Padro

By Tracy Matthews / January 14, 2022

“I always wanted to have my own business ever since I saw Betsey Johnson’s fashion show when I was 13. And I was like, ‘oh my god,’ she’s so much fun with her blue hair and tattoos. Her…

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EP336: From Poverty to Thriving Multi 6-Figure Jewelry Brand

By Tracy Matthews / January 12, 2022

Imagine having 5 kids to support, a husband on disability, and you just got laid off from your job! That would be all the reason to bail on your jewelry business dreams, right? For many, the answer would…

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EP335: How to Handle Inflation and Pricing Without Creating Price Resistance

By Tracy Matthews / January 11, 2022

When costs go up, you have to raise your prices to maintain your margins or cut your expenses somewhere else. In this podcast episode, I’ll be interviewing Jason Ayers. He is a mindset coach in our Momentum program,…

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