DREAM client

#243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews / March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…

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#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews / March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…

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#240 How to Polarize to Magnetize Through Your Branding with Re Perez

By Tracy Matthews / February 25, 2020

Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez is someone who knows a thing or two…

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#238 Ask Me Anything: Questions From Our SOS Students

By Tracy Matthews / February 11, 2020

What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time with questions about everything from sales to social…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…

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#223 Don’t Keep Your Day Job with Cathy Heller

By Tracy Matthews / October 29, 2019

You’re here because you don’t want to work on building someone else’s dream, you want to build your own. But… how do you turn that dream into a reality? Allow me to introduce Cathy Heller, author, and host…

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How This Unstoppable Designer Keeps Her Business Thriving, Even In Tragedy

By Tracy Matthews / October 4, 2019

Today, I’m going to share the story of a resilient designer who transformed her business in just one year and kept her business growing during grief. I’ve made it my mission to help struggling jewelry-preneurs scale their businesses…

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#216 Why Selling at Shows Might be Killing Your Business

By Tracy Matthews / September 10, 2019

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and…

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One Designer who Took Her Jewelry From a Healing Hobby to a Fulfilling Business

By Tracy Matthews / August 29, 2019

There’s nothing better than a jewelry designer who not only loves what they do but makes their work extra special by creating meaningful pieces.  That’s why I can’t wait to share this story with you. Meet Dawn Vizzi…

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Best of Series #3: Episode #90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

By Tracy Matthews / August 27, 2019

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way…

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