lillypulitzer

EP401: How They Did It – Online Sales Panel

By Tracy Matthews / April 4, 2023

If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every…

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EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff

By Tracy Matthews / March 30, 2023

Download Shownotes Here How one designer recovered from EXTREME Burnout and got her creativity back by doing this one thing! Do you ever find yourself feeling creatively numb? Perhaps that numbness is a result of burnout in your…

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EP399: Your Business Will Only Grow As Much as You Grow

By Tracy Matthews / March 29, 2023

Download Shownotes Here Have you ever felt stuck in the same place for a LONG time?  Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for…

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From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

EP398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

By Tracy Matthews / March 23, 2023

Download Shownotes Here Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?  When I first met my…

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EP397: Why Many Online Sales Strategies Fail

By Tracy Matthews / March 21, 2023

Download Shownotes Here Are you a jewelry business owner struggling to make sales online?  You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for…

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EP396: How Live Selling Transformed Her Online Jewelry Sales

By Tracy Matthews / March 16, 2023

There’s a lot that goes into growing your jewelry sales – online. One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth. I…

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EP395: 3 Rules for Planning Your Next Online Sales Promotion

EP395: 3 Rules for Planning Your Next Online Sales Promotion

By Tracy Matthews / March 14, 2023

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.  You know why? They don’t take the…

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EP394: What’s Working Now: SMS Marketing For The Jewelry Industry

By Tracy Matthews / March 9, 2023

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You…

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We're hiring! Plus, Tips For Training a Marketing Assistant

EP393: We’re hiring! Plus, Tips For Training a Marketing Assistant

By Tracy Matthews / March 7, 2023

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead…

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How to Grow Your Custom Jewelry Business in 2023

EP392: How to Grow Your Custom Jewelry Business in 2023

By Tracy Matthews / March 2, 2023

One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients. The reason WHY I love it so much is because…

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