lillypulitzer

EP397: Why Many Online Sales Strategies Fail

By Tracy Matthews / March 21, 2023

Download Shownotes Here Are you a jewelry business owner struggling to make sales online?  You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for…

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EP396: How Live Selling Transformed Her Online Jewelry Sales

By Tracy Matthews / March 16, 2023

There’s a lot that goes into growing your jewelry sales – online. One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth. I…

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EP395: 3 Rules for Planning Your Next Online Sales Promotion

EP395: 3 Rules for Planning Your Next Online Sales Promotion

By Tracy Matthews / March 14, 2023

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.  You know why? They don’t take the…

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EP394: What’s Working Now: SMS Marketing For The Jewelry Industry

By Tracy Matthews / March 9, 2023

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?  If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You…

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We're hiring! Plus, Tips For Training a Marketing Assistant

EP393: We’re hiring! Plus, Tips For Training a Marketing Assistant

By Tracy Matthews / March 7, 2023

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead…

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How to Grow Your Custom Jewelry Business in 2023

EP392: How to Grow Your Custom Jewelry Business in 2023

By Tracy Matthews / March 2, 2023

One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients. The reason WHY I love it so much is because…

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3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects

EP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects

By Tracy Matthews / February 28, 2023

When I was starting out as a private jeweler, I would get so frustrated because I had people calling me with a Walmart budget who had “Harry Winston” taste. About 12.5 years ago, I really needed the moolah…

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EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry

By Tracy Matthews / February 23, 2023

Do you design custom fine jewelry?  Are you a private jewelry designer who works only with private commissioned clients?  Are you thinking about adding a custom jewelry option to your fine jewelry website? If you’re designing fine jewelry…

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EP389: Can I Grow My Jewelry Business Without Social Media?

By Tracy Matthews / February 21, 2023

Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?  If that’s a HECK Yes, well you’re going to love this episode.  While social media can…

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EP388: Jewelry Brand Makeover Bootcamp Recap

By Tracy Matthews / February 16, 2023

I am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU? On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today…

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