sales email

image of jewelry designer sending a pitch email to get featured

How to Write an Email to Get Featured in a Magazine or Podcast

By Tracy Matthews / January 26, 2021

For a jewelry business owner, there are few things more exciting than opening the page of your favorite industry magazine to see your designs displayed. Having your products featured in publications like magazines, blogs, and podcasts not only…

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7 tips to write email subject lines

7 Tips to Write Email Subject Lines People Want to Open

By Tracy Matthews / January 26, 2021

Everyone knows the old adage about judging a book by its cover. Unfortunately, the same is true for emails. You can write the greatest email to ever grace the internet, only to have it fall flat. Why? The…

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#266 The “No-Discount’ Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews / August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this for years. And whenever I meet someone as…

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Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / August 20, 2019

Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?  There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo!  Most people who…

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#212 How to Get People to Open Your Emails with Tarzan Kay

By Tracy Matthews / July 30, 2019

Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about…

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#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez

By Tracy Matthews / June 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…

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#199 How to Get Big Exposure with Alternative Media Opportunities with Laura Powers

By Tracy Matthews / May 2, 2019

Pssst! There isn’t a “holy grail” to gaining big exposure. It’s gonna take some TRIAL and ERROR. After a lot of years as an entrepreneur, I’ve learned a few things about content… What works, what doesn’t, and the…

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#197 The Simple Way To Bring Cash Into Your Biz Fast

By Tracy Matthews / April 16, 2019

Does talking about making money in your biz make you squirm a little bit? It’s super hard when you pour yourself into your biz but aren’t making any money. It feels like no matter how amazing your work…

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#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…

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Summer Sales Resource Roundup

By Sharon Kwon / August 26, 2014

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…

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