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Many designers feel weird about selling right now, but now is the time for online businesses to grow in a major way. People are cooped up at home and are shopping online more than ever. With so many…
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People are doing amazing things with their businesses right now! Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…
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In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…
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Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. It happens when you overcome your fears to take calculated risks that move your business into action. Meet…
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I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…
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Do you ever stalk other jewelry designers on Instagram? Yeah… I confess! It was no wonder that after stalking this designer’s IG that I wanted to interview her. She’s a private jeweler and designer of all things sparkly,…
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Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…
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When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…
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What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time with questions about everything from sales to social…
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Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?” Ouch, but…
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