website

#303 The 5 Most Important Pages on Your Website with Coach Erin Alexander

By Tracy Matthews / May 25, 2021

When was the last time you took an honest look at your website? Your website may be the most important asset for your eCommerce brand. It’s a 24/7 one-stop-shop for customers to shop your products and learn about…

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#275 How to Improve Your Website Conversions with Reese Spykerman

By Tracy Matthews / November 10, 2020

Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales?  Reese Spykerman is…

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#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…

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#268 Here’s How to Have the BEST Black Friday – Cyber Monday Promotion This Year

By Tracy Matthews / September 8, 2020

It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that doesn’t mean you can’t achieve successful holiday promotions.…

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#260 3 Key Metrics to Supercharge Your Online and E-Commerce Sales

By Tracy Matthews / July 14, 2020

What would it take to make at least one sale on your website every single day? Nearly every designer I know wants to increase their online sales. Especially now! But I’m tired of seeing designers busting their butts…

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#250 How to Navigate Closures in Your Brick and Mortar Retail Store

By Tracy Matthews / April 28, 2020

In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…

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#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews / March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…

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#240 How to Polarize to Magnetize Through Your Branding with Re Perez

By Tracy Matthews / February 25, 2020

Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez is someone who knows a thing or two…

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