#42 How to Get Your Jewelry in Stores: 12 Strategies to Increase Wholesale Sales

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time?

Overwhelming + a little scary, right?

That’s the same feeling a lot of designers get when they think about establishing or even increasing wholesale sales for their jewelry biz.

And I totally understand…

Selling wholesale encompasses the whole spectrum of activities that are uncomfortable for a lot of creative designers.

From cold calls to the sales pitch to trusting a store with your inventory…it’s easy to see why a lot of jewelry biz owners decide to throw in the towel on wholesale before even trying it.

But, if you can master the art of selling wholesale it can open up doors to publicity, partnership, and SALES like you’ve never seen before.

So hopefully you're getting excited to discover how to get your jewelry in stores because I’m going to teach you!

On today’s episode I’m sitting down with my F&TA bestie and business partner, Robin Kramer!

Robin is the BIGGEST wholesale fan I know, and she backs up her love of wholesale with incredible wisdom on how to make it work brilliantly for You.

Together we will walk you through twelve very simple but thorough steps that have been proven to increase wholesale sales.

This episode is jam packed, so let’s dive right in!

Click here to download the show notes

Strategy #1: Be Prepared

When selling wholesale it is so important to have a solid system in place for how to produce and sell your product. That sounds pretty basic right?

But when we say be prepared, we mean everything from sourcing dependable vendors to producing quality, properly priced inventory and everything in between.

Your process from beginning to end needs to be documented and understood by every person involved with your jewelry Before you even make your first wholesale pitch.

Strategy #2: Create a Stellar Line Sheet

Your line sheet should communicate Everything about your brand to the buyer in a short amount of time. You only get one first impression, right?

The goal of your line sheet is to take the guesswork out of buying and make it as easy at a glance for buyer to see why they should work with you!

(Sneak Peek… if you’re interested in learning more about line sheets make sure that you tune in next week!)

Strategy #3: Do Your Research

Selling Wholesale is all about creating a relationship with the store, so do your research! Learn what the store is buying to determine whether or not your line is a good fit before the buyer has to tell you.

And while you’re at it, pay special attention to birthdays, anniversaries and special occasions for the store. These are great opportunities to touch base and keep yourself top of line while creating a stellar relationship.

See, wholesale is fun!

Listen to today’s episode for all of the 12 strategies in depth.

Plus, if you want to learn more about how to get your jewelry in stores…

Robin, the resident queen of wholesale, is hosting a FREE Masterclass all about Increasing Your Wholesale Sales on Tuesday, May 31st at 3:00 PM EDT.

 How to Get Your Jewelry in Stores

It’s called How to Win Wholesale Accounts and Influence Buyers and it’s all about how to get more of your jewelry into retail stores in the next 30 days.

This is the first time that we are offering this training to our Flourish & Thrive community and we are so excited to share it with you!

You will discover:

  • How to leverage the new economy of wholesale to identify and pitch the right stores for your jewelry brand
  • Easy relationship building tools that will leave you feeling confident and courageous and get buyers to call or email you back
  • How to stand out in the sea of competition and turn every NO into a resounding YES
  • The four tools that you need sorted now to look like a pro whether you’re a newbie or already selling wholesale
  • A glimpse inside the heads of retail buyers by learning the five biggest turnoffs that get you blacklisted
  • How to build a holistic wholesale strategy that elevates your brand recognition and maximizes your brand credibility

Click here to sign up. It’s seriously going to be so much fun and I promise you won’t want to miss it!

Xo, Tracy Matthews
Chief Visionary Officer
Flourish & Thrive Academy

Links:
FREE Wholesale Masterclass

5 Comments

  1. Jane on May 26, 2016 at 12:19 pm

    Happy Birthday Tracy.
    Thank you for giving an informative session and look forward to developing my strategy and policies

    • Tracy Matthews on June 8, 2016 at 9:16 am

      Thank you!

  2. Gina Pankowski on May 26, 2016 at 1:32 pm

    You ladies are spot on with your advice on preparing your business for wholesale sales! Research, professionalism, consistency! Thank you for sharing your wisdom so generously! Any small business person can benefit from your advice!

    • Tracy Matthews on June 8, 2016 at 9:16 am

      Thanks so much Gina!

  3. Sonia on June 6, 2016 at 12:48 pm

    Hi!

    Happy belated Birthday to both Tracy and Robin.

    I can’t find the link of the blogs mentionned in episode 42. It brings me back to the transcript but would like to know which episodes you were refering to.

    That is the trancsript of the podcast:

    We’ve linked underneath in the show notes over at
    http://www.flourishthriveacademy.com/episode42. We’re going to
    link a bunch of our best blog posts about wholesale so you can
    check some other strategies about reaching out to buyers and
    stuff like that that really work that will help you sort of
    maximize your strategy here but we only have a short period
    of time to get through this whole thing.

    Thank you!!

Leave a Comment