Best Practices

How to sell with confidence, make more cash, and rule your market

By Tracy Matthews / August 13, 2013

When I was first starting out as a jewelry designer, I was a little shy. Curiously, I have always felt comfortable selling. In fact, when I first started my jewelry business, I was one of the top sales…

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Business advice for jewelry designers

By Tracy Matthews / July 30, 2013

Yesterday, Robin & I spent an hour chatting on our first Google Hangout. We had a blast despite a few technical errors! We are always pumped to answer questions you had about your jewelry business. We are keeping…

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It’s true:: Successful people are full of CRAP

By Tracy Matthews / July 23, 2013

Today I am so excited to interview on of our Bonus Contributors here at F&TA, Rachel Luna. Not only is she a little sparkplug (just 4’11”) but she is the manifesting maven of affirmations in our Laying the…

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FREE Q&A Call w/ Tracy & Robin

By Tracy Matthews / July 22, 2013

You’re INVITED! Join Robin & Tracy this Wednesday, July 24th for a FREE Q&A call! We realize that jewelry designers who are serious about their businesses also have some serious business questions. We are here to help. Ask…

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The 5 Secrets to Holiday Success

By Tracy Matthews / July 16, 2013

You might be reading the title of this blog post and be thinking:: “Why do I need to be thinking of Holiday Sales for my jewelry business right now?” You’ve heard the saying, the early bird gets the…

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You’re Invited!! FREE training – 5 Secrets to Holiday Success

By Tracy Matthews / July 11, 2013

Marketing Roadmaps, Effective Sales Goals, and Accountability Partners Tracy & Robin are going to show you how to harness the power of the holiday season and boost your 2013 jewelry sales above and beyond your most ambitious sales…

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Tip: Make it Easy for Editors to Feature Your Jewelry for Holiday

By Tracy Matthews / July 2, 2013

Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…

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Overwhelmed? What to do if you are feeling discouraged

By Tracy Matthews / June 25, 2013

One of the things I learned the hard way was that it doesn’t pay to get discouraged. Keeping busy and making optimism a way of life can restore your faith in yourself. ~Lucille Ball Too Many Things on…

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How to ROCK your Holiday Jewelry Sales

By Tracy Matthews / June 18, 2013

Imagine it’s November 1st. For the first time since you started your jewelry biz, you’re not freaking out about getting enough Holiday sales. In fact, you are calm and even planning to take some time off to spend…

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The inside scoop: when should I hire a Contractor vs. an Employee?

By Tracy Matthews / May 27, 2013

Robin and I hear this all of the time:: “I feel so overwhelmed! I want to pull my hair out because I have so many things to do. I know I should be acting like a CEO, but…

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