Best Practices

#8: The Key to Building Lasting Business Relationships with Robin Kramer

By Tracy Matthews / November 12, 2015

The answer: Your customers should know, like, and trust you. In today’s episode, we’ll be talking all about the know, like, and trust factor and share our keys to building lasting business relationships. Click here to download the…

#6: A Lesson from My Grandfather: How Your Outlook Affects Your Success

By Tracy Matthews / November 5, 2015

When I was coming up with the idea for this podcast, I was thinking about legacy and what I wanted to be remembered for. This got me thinking about my grandfather, and today I’m going to share a…

#2 How to Attract More of Your DREAM Jewelry Customers

By Tracy Matthews / October 22, 2015

I love this wisdom from one of my mentors, Marie Forleo. I remember her telling me this before I had ever clearly identified my DREAM client. I didn’t realize what I was missing until I put in the…

#1: Becoming a Visionary: The Secret Behind Your Jewelry Brand’s Success

By Tracy Matthews / October 20, 2015

A lot of us jewelry designers are pure creatives. We are focused entirely on our art and our passion — often completely neglecting the left brain side of things. Unfortunately, there is so much more to running a…

Jewelry Photography Tips and Tricks for Designers on a Budget

By Tracy Matthews / September 29, 2015

Excellent photography of your jewelry is vital to your brand’s success. If your photography is subpar and you aren’t getting the sales you want for your business, online or off, the first thing you should turn to are…

How to Move Beyond the Fear of Not Feeling Ready

By Tracy Matthews / September 15, 2015

Procrastination, perfectionism and lack of confidence can be detrimental… Especially if YOU are trying to get your jewelry designs out into the world. Have you ever felt like your collection wasn’t “complete” or “ready” enough to call stores…

Summer PR Resources

By Tracy Matthews / August 18, 2015

Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times… However, we will be sending you some inspiration and…

The Importance of Replenishing Yourself for All of Your Hard Work

By Tracy Matthews / August 11, 2015

Do you ever feel burnt out or lack creative ideas? Do you find that you are working into the wee hours of the night yet you don’t seem to be creating much progress or traction? Yep, if you…

10 Under-Utilized Strategies to Double Your Holiday Sales

By Tracy Matthews / July 28, 2015

Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall…

Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!

By Tracy Matthews / July 14, 2015

Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing to bet that for MOST of you, the…