Branding

Jewelry Photography Tips and Tricks for Designers on a Budget

By Sharon Kwon / September 29, 2015

Excellent photography of your jewelry is vital to your brand’s success. If your photography is subpar and you aren’t getting the sales you want for your business, online or off, the first thing you should turn to are…

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6 Things You Need to Know Before Pitching Press

By Sharon Kwon / March 10, 2015

Are you confident about reaching out to editors to get your jewelry designs featured in major magazines and influential blogs? When I first started out, I was really intimidated and anxious to reach out to editors. Then I…

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How to Tell a Story with Every Part of Your Jewelry Business

By Sharon Kwon / February 24, 2015

I just love a good story! Don’t you? Great brands know how to tell stories with their written and visual marketing (and so should you). Storytelling is a powerful way to connect to your audience and DREAM clients!…

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Interview with Marie Forleo + B-School Bonus Suite Revealed

By Sharon Kwon / February 17, 2015

What gets you excited to get out of bed every morning? One of my favorite things in the world is to wake up in the morning, check my inbox, and see an inquiry for an engagement ring or…

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How to Create a Clean and Simple Website that Sells

By Sharon Kwon / September 2, 2014

Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal style to reflect careful and thoughtful purchasing decisions.…

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B-School Questions Answered + Bonus Suite Detail

By Tracy Matthews / March 4, 2014

I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST,  I wanted to address a couple of the questions I’ve been getting. Watch…

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How to Write a Compelling Jewelry Designer Bio For Expert Branding

By Tracy Matthews / February 4, 2014

Are you struggling to write a compelling About Me page for your jewelry brand? Unsure about how to communicate your story or your bio? Do you feel like you are interesting but your story (in the written form)…

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Easy Sales Tactics to Build a Strong Foundation for Repetitive Jewelry Sales

By Tracy Matthews / January 14, 2014

Have you ever been frustrated because it seems like there’s just not enough time in the day to work on sales for your jewelry business? Well, you are in for a treat today! Robin and I are chatting…

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10 Areas to Reevaluate in Your Jewelry Business to Attract Your DREAM Clients

By Tracy Matthews / December 31, 2013

No matter where you are in business, there are always times where you feel stuck. Your message isn’t connecting. Sales are starting to slump. Over our years in business, Robin and I can attribute this feeling to one…

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How To Stay Focused on Your Jewelry Business this Holiday Season

By Robin Kramer / December 3, 2013

It’s here! The Holidays are here in full swing! Doesn’t Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now…

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