Branding

#101 Creating a Multi Dimensional Brand by Highlighting What Makes You Unique with Lisa Haggis

By Tracy Matthews / July 11, 2017

“Seems like you can’t throw a rock without hitting a jewelry maker…how am I gonna stand out?”   Ever ask yourself this question?   I sure have.   Being in the jewelry industry, it’s super easy to overthink…

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#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch

By Tracy Matthews / April 25, 2017

There are so many fun and unique Holidays to plan promotions around!   It’s not just during December.   People go nuts over National Siblings Day or National Dog Day!   No matter the Holiday or event, there’s…

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#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews / February 14, 2017

The jewelry world is full of clutter and noise.   Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online.   That’s why YOUR ability to create an immediate…

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#77 How to Transform Your "Story" into an Engaging About Page with Allison Morgan and Liz Read

By Tracy Matthews / January 24, 2017

Writing about yourself is never easy.   It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it.   You know you’re supposed…

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#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)

By Tracy Matthews / January 10, 2017

Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is…

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#72 Building a Better Brand Presence with Arianne Foulks

By Tracy Matthews / December 20, 2016

Have you DREAMED of having the kind of brand that makes you Insta-famous? Or having web traffic for days?   I bet you have.   … But how to get there?   You know that adage; flaunt it,…

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#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

There aren’t many things worse than feeling trapped, especially by your business.   Have you ever felt like your business is was dragging you down?   You’re not alone….   I was talking to one of our mastermind…

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#58 How to Spark Ideas for Headlines that Sparkle with Laura Belgray

By Tracy Matthews / September 13, 2016

Stuck!?!   There is nothing more frustrating than feeling like you have nothing good to say (or write)!   Let’s get real darlings…we’ve all been there before.   Tell me-   How many hours have you spent staring…

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#46 How To Build A Personal Brand With Hannah Becker

By Tracy Matthews / June 21, 2016

Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out –   “Oh my goodness, you’re [insert your brand name].”   It’s the strangest…

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#30: Creating a Values-Driven Jewelry Business with Melissa Joy Manning

By Tracy Matthews / March 1, 2016

I love bringing fantastic special guests onto the podcast, especially world renowned jewelry designers. And, on today’s podcast, I’m bringing you an extra special treat. Jewelry designer Melissa Joy Manning is here today to share her business brilliance…

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