Branding

#29: Authentic Branding Elements Every Jewelry Designers Needs with Allyson Bainbridge Riccardi

By Tracy Matthews / February 23, 2016

On today’s episode, I sat down with Bambolina NYC’s brand marketing and social media strategist Allyson Bainbridge Riccardi. I first met Allyson at a Women’s Jewelry Association event nearly a year ago, and I’m so excited to finally…

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#23: Creating a Desirable Jewelry Brand That Everyone Knows About

By Tracy Matthews / January 19, 2016

The night before I recorded this episode, I had a jewelry brand revelation.   It all started when I sat down and really thought about what you, the Thrive by Design listeners, really wanted. When I thought about…

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#22: How to Differentiate Your Jewelry Business from the Crowd with Amanda Berlin

By Tracy Matthews / January 12, 2016

In today’s episode, I had the pleasure of sitting down with Amanda Berlin, a PR & communications guru who left a decade of corporate experience behind to work with small business owners like you and me.   She…

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#21: 4 Ways to Make a Big Splash with Your Jewelry Brand in 2016

By Tracy Matthews / January 5, 2016

First off, Happy New Year!   I’m so excited to be bringing this podcast into 2016, and I couldn’t thank all of my listeners and Flourish & Thrive Academy designers enough for the amazing response. We hope you…

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#18: Positioning Your Designer Jewelry Brand with Andrea Hill

By Tracy Matthews / December 22, 2015

In this week’s episode, I sat down with Andrea Hill, brand strategist extraordinaire. As the owner of Hill Management Group, Andrea oversees four brands serving small business owners with marketing services, strategy consulting, professional development and publishing. She…

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#14: Writing Copy that Sells with Makena Sage

By Tracy Matthews / December 3, 2015

Are you the type of designer who can make gorgeous jewelry appear out of thin air, but is totally lost when it comes writing copy? Whether it’s for your about page, your product descriptions, or your social media…

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#5: How Strong Core Values Build Solid Jewelry Brands

By Tracy Matthews / November 3, 2015

In today’s podcast, we’ll be talking about one of my favorite topics: core values! Click here to download the show notes Meet the Artist From lines of glitter cocaine to Jesus surrounded in Louis Vuitton to Kate Moss…

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#4: How to Leverage Your Personality to Sell More of Your Art – with Sarah Ashley Longshore

By Tracy Matthews / October 29, 2015

Running a creative business is never easy, especially in the jewelry industry. It can be hard to balance designing and creativity with the brass tax of running a business. This is precisely the reason I wanted to chat…

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#2 How to Attract More of Your DREAM Jewelry Customers

By Tracy Matthews / October 22, 2015

I love this wisdom from one of my mentors, Marie Forleo. I remember her telling me this before I had ever clearly identified my DREAM client. I didn’t realize what I was missing until I put in the…

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How to Write Killer Conversion Copy for Your Jewelry Brand

By Sharon Kwon / October 13, 2015

Do you ever struggle with writing conversion copy for your marketing materials, social media and overall website presence for your jewelry brand? I can tell you that YOU are not alone.. I have to be honest with you:…

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