Branding
It’s here! The Holidays are here in full swing! Doesn’t Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now…
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Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…
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Have you ever wanted to try video to promote your jewelry business but weren’t really sure how? Where you bashful to get in front of the camera? Or did you chose not to use video because you thought…
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Interview with Robin & Sue B Do! Tracy and I have been fascinated by the new social media darling Instagram and wanted to learn more about it so we contacted Sue B. Zimmerman, the Instagram Gal! Sue knows…
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Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…
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Due to the overwhelming response, we are having a FREE call with Laura Garnett the Business Matchmaker. Laura is a branding expert who is a master at helping entrepreneurs uncover their Zone of Genius! WHAT Genius Brand Barrier #1 – This…
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Due to the overwhelming response, we are having a FREE call with Laura Garnett the Business Matchmaker. Laura is a branding expert who is a master at helping entrepreneurs uncover their Zone of Genius! WHAT Genius Brand Barrier #1 – This…
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You are talented, you make lovely jewelry. People want to buy it. That’s enough, right? The answer: sort of. It’s a fact: people who combine their innate talents with their greatest passion are the best at what they…
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Author: Beth Smith Your products are an extension of you. You love them. You create them. They reflect you and your passions. So, don’t just shuttle them off into a corner and hope to “sell them one day.”…
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Updated: September 17, 2018 Choosing the right logo for a jewelry brand is an important decision. Any company can grow quickly with the right branding, and your logo is at the center of it all. Iconic brands all…
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