Branding

How To Stay Focused on Your Jewelry Business this Holiday Season

By Robin Kramer / December 3, 2013

It’s here! The Holidays are here in full swing! Doesn’t Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now…

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8 Crucial Components to Lay a Strong Foundation for Your Jewelry Business

By Tracy Matthews / November 5, 2013

Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…

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How to Use Video to Rock Your Jewelry Business: Tips From a Video Rock Star

By Tracy Matthews / August 6, 2013

Have you ever wanted to try video to promote your jewelry business but weren’t really sure how? Where you bashful to get in front of the camera? Or did you chose not to use video because you thought…

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Insiders Tips on Using Instagram for Your Jewelry Biz

By Tracy Matthews / July 9, 2013

Interview with Robin & Sue B Do! Tracy and I have been fascinated by the new social media darling Instagram and wanted to learn more about it so we contacted Sue B. Zimmerman, the Instagram Gal! Sue knows…

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Tip: Make it Easy for Editors to Feature Your Jewelry for Holiday

By Tracy Matthews / July 2, 2013

Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…

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You’re Invited to a Free Branding Call with Laura Garnett

By Tracy Matthews / October 23, 2012

Due to the overwhelming response, we are having a FREE call with Laura Garnett the Business Matchmaker. Laura is a branding expert who is a master at helping entrepreneurs uncover their Zone of Genius! WHAT Genius Brand Barrier #1 – This…

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You’re Invited to a Free Branding Call with Laura Garnett

By flourishthrive / October 23, 2012

Due to the overwhelming response, we are having a FREE call with Laura Garnett the Business Matchmaker. Laura is a branding expert who is a master at helping entrepreneurs uncover their Zone of Genius! WHAT Genius Brand Barrier #1 – This…

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Zone of Genius + Business Matchmaking = Your Best Business

By Tracy Matthews / October 10, 2012

You are talented, you make lovely jewelry. People want to buy it. That’s enough, right? The answer: sort of. It’s a fact: people who combine their innate talents with their greatest passion are the best at what they…

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Be Famous: How To Showcase Your Designs

By Tracy Matthews / September 5, 2012

Author: Beth Smith Your products are an extension of you. You love them. You create them. They reflect you and your passions. So, don’t just shuttle them off into a corner and hope to “sell them one day.”…

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Why the Right Logo for a Jewelry Brand Makes All the Difference

By Tracy Matthews / August 13, 2012

Updated: September 17, 2018 Choosing the right logo for a jewelry brand is an important decision. Any company can grow quickly with the right branding, and your logo is at the center of it all. Iconic brands all…

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