Business Resources

#88 How to Create a Marketing Plan for a Jewelry Promotion

By Tracy Matthews / April 11, 2017

Owning a jewelry business is FUN!   Being a jewelry designer, myself, I know as well as you…   There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…

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Email Marketing: Finding the Right Provider for Your Jewelry Business

By Tracy Matthews / March 27, 2017

Still on the fence about email providers?   Afraid to make a decision or maybe even afraid to learn how it works?   We have good news!   Technology is always changing.   Which means email marketing software…

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#85 Legal Protection for Your Business with Lisa Fraley and Genavieve Shingle Jaffe

By Tracy Matthews / March 21, 2017

We’ve all been there.   Your business is getting up and running, you have consistent sales, and everything’s just peachy!   It’s exciting!   Then you get a Cease and Desist letter in the mail.   Panic.  …

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Marie Forleo’s B-School Review: Is it Right for Your Online Jewelry Business?

Marie Forleo’s B-School Review: Is it Right for Your Jewelry Business?

By Tracy Matthews / February 20, 2017

As a jewelry designer or maker, you might be trying to build a better online presence, attract new and repeat customers to your website and overall just make more sales online. You may have also heard about a…

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#76 How to Market and Grow Your Brand Like a Boss-Lady Even When the Sh*t Hits the Fan with Nicole Gariepy

By Tracy Matthews / January 17, 2017

Let’s face it… Owning a jewelry biz isn’t always easy.   … I know it hasn’t been for me.   So how are you going to deal with that fact?   Life doesn’t always cooperate. Shipments don’t arrive…

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#70 Do I Really need a business plan? With Nina Cooper

By Tracy Matthews / December 6, 2016

Oh the controversial business plan….   Have you written one yet?   … Why not?   I bet it goes a little something like this…   Taking the time to write a business plan…might feel like a time…

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#69 End of Year Planning Prep with Robin Kramer

By Tracy Matthews / November 29, 2016

The holidays are officially here, so there’s no doubt you’re super busy with orders and shows.   But all the craziness aside, there’s one other thing you might have forgotten…   Planning for 2017!   I know it…

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#64 Practical Planning with Creative Vision with Patricia van den Akker

By Tracy Matthews / October 25, 2016

It’s time to start planning for your 2017 business year!   I know what you’re thinking…   For weeks we’ve been telling you that you’ve got to be focusing on your Holiday sales season.   And now we’re…

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#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

There aren’t many things worse than feeling trapped, especially by your business.   Have you ever felt like your business is was dragging you down?   You’re not alone….   I was talking to one of our mastermind…

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#61 To consign or not to consign, that is the question with Robin Kramer

By Tracy Matthews / October 4, 2016

Consignment.   If you’ve been selling to stores at all you’ve likely been asked to consign your jewelry.   Robin and I are hosting this episode together today because we get asked “All Of The Time” for our…

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