Business Resources

4 Tips to Make Pricing Your Jewelry Easier

By Sharon Kwon / March 3, 2015

Does pricing your jewelry make you want to pull your hair out? I know the feeling! The other day, I was helping one of our mastermind designers with her pricing. One thing is for sure… pricing is so difficult!…

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Interview with Marie Forleo + B-School Bonus Suite Revealed

By Sharon Kwon / February 17, 2015

What gets you excited to get out of bed every morning? One of my favorite things in the world is to wake up in the morning, check my inbox, and see an inquiry for an engagement ring or…

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Warning: If You Don’t Use This Tool, Your Marketing Will Suffer

By Sharon Kwon / January 20, 2015

Are you lost for things to blog about or post on social media? If you are feeling stuck about what to write about for your blog or social media or are having difficulty curating content for Instagram and…

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What selling on QVC taught me about Value (and how to communicate it)

By Sharon Kwon / January 13, 2015

Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an entire NEW breed of clients. Before my first…

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The Essentials to Designing a Better Line Sheet that Buyers Notice

By Sharon Kwon / December 9, 2014

Selling your designs via wholesale is the best ways to grow your brand and gain more exposure. However, without a good line sheet, you’ll likely not make it very far. Your line sheet is your MOST powerful selling…

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The Importance of Celebrating Your Customers

By Sharon Kwon / November 25, 2014

Robin & I just love celebrating YOU, our loyal community of designers! Here in United States, one of our favorite national holidays is Thanksgiving! We in the jewelry industry knows exactly what that means: Black Friday, Small Business…

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3 Success Strategies You Need to Survive in the New Economy of Wholesale

By Sharon Kwon / November 11, 2014

Mastering your wholesale jewelry business is an art! Surviving in the new economy of wholesale can feel like a sink or swim business…and in fact it kind of is! Grabbing the attention of retail buyers is one thing–getting…

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3 Questions to Ask Yourself Before You Invest In a Trade Show

By Sharon Kwon / November 4, 2014

It’s an age old question: Are trade shows really worth the investment? I LOVE tradeshows! In fact, back in the day, my friends and I called ourselves “trade show carnies” because we had experienced, seen, and witnessed everything!…

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My Secret to Building a Jewelry Business

By Sharon Kwon / October 21, 2014

Building a jewelry business takes a lot of determination and persistence. Ultimately, it comes down to creating connections with your clients. Recently, I was working with a mastermind designer who had been courting the owner of her ultimate…

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How to Create a Clean and Simple Website that Sells

By Sharon Kwon / September 2, 2014

Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal style to reflect careful and thoughtful purchasing decisions.…

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