Desired Brand Effect

EP354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess

By Tracy Matthews / May 20, 2022

When you start a successful side hustle, there comes a point where you have to decide if you want to keep it that way or take the leap and turn it into a full-time business that pays the…

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EP353: How to Use Consumer Buying Trends in Your Marketing in 2022

By Tracy Matthews / May 16, 2022

This is a very special episode, m’dear.  For one, I’m going to break down some cutting-edge market research that could be the key to blowing up your online following. And, more importantly, we’re entering birthday season here at…

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EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher

By Tracy Matthews / May 6, 2022

As an independent jewelry brand, storytelling is going to be one of your most powerful tools. It can help you connect with customers and stand out from the competition. But telling a good story isn’t always easy. In…

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EP351: Live Coaching: How Do I Get Over The Fear of Raising My Prices with Manda Wylde

By Tracy Matthews / May 2, 2022

Courage is not the absence of fear — it is doing what you have to do (like pricing your jewelry right) as a brand owner even if you’re dead scared. And when you overcome your fear by facing…

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EP350: 9 Things I Wish I Would’ve Known in the Beginning Stages of My Jewelry Company

By Tracy Matthews / April 26, 2022

When I started my first jewelry company, I would have done anything to have someone tell me what to do, give me the lowdown on industry secrets, and mentor me. I was ambitious and ready to quit my…

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EP349: ETSY! Boycott the Platform or Use it as a Tool for Growth?

By Tracy Matthews / April 22, 2022

Etsy recently announced that they’ll be increasing their seller fee from 5% to 6.5%. In response to this change and other issues with the platform, sellers and buyers alike banded together to organize a strike of the platform.…

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EP348: 7 Questions to Ask Yourself If Your Jewelry Sales Aren’t Growing

By Tracy Matthews / April 15, 2022

Here’s one thing I learned in almost a decade of helping jewelry designers at Flourish and Thrive: personal success depends on one thing— YOU. Your success largely depends on how consistent you are in showing up and how…

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EP347: How to Stay Focused When the World is Falling Apart

By Tracy Matthews / April 11, 2022

I’m sure you’d agree with me when I say that business is not just about profit and revenue.  Right?  There are challenges we all face from time to time. And one of the external struggles business owners face periodically…

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EP346: Stop the Scroll with Better Headlines and Hooks with Reese Spykerman

By Tracy Matthews / March 31, 2022

Have you curated aesthetic photos of your jewelry products online but still aren’t making the sales you expected? Maybe you’re missing out on a very powerful tool; one that is often overlooked but can bring in consistent sales…

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EP345 How ONE Geeky Maker Doubled Her Business to $265K by Doing Less

By Tracy Matthews / March 22, 2022

Some people believe you can’t make money off your creativity. You’ve been working hard to grow your jewelry business and prove them wrong. You see other designerss who can do it. And they makes it look so easy.…

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