Desired Brand Effect

EP410: Creating a Clear Vision for the Future of Your Jewelry Business

By Tracy Matthews / May 25, 2023

Whether you crave a simple or extravagant lifestyle, it’s essential to have a clear vision of what you want to achieve. When you take the time to visualize your goals and how you want to feel in all…

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EP409: The 3 Crucial Steps to Scaling a Jewelry Business

By Tracy Matthews / May 18, 2023

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they’re trying to create.  Without a…

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EP408: How to Work With a #2 To Scale Your Business

By Tracy Matthews / May 16, 2023

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving…

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EP407: How to Feel Cash Confident in Your Jewelry Business

By Tracy Matthews / May 11, 2023

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets. That didn’t bode well for me, as I eventually declared bankruptcy for…

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EP406: 9 Step Process for Hiring an Awesome Team Member

By Tracy Matthews / May 4, 2023

When you’re just starting and building a business on a shoestring, you’re probably doing everything yourself. But as your business grows, it can get overwhelming to continue doing all the things. How will you know when it’s time…

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EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1M

By Tracy Matthews / May 3, 2023

The Big Leap author Gay Hendricks says… If you haven’t risen to the level of success you’re trying to achieve, it’s because of your limiting beliefs about yourself—truth bomb. And I’ll add, from my experience, that if you’re…

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EP404: What’s the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz

By Tracy Matthews / April 25, 2023

Why Having a Resourceful Success Mindset is Crucial to Growing a Thriving Jewelry Business As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been…

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Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

By Tracy Matthews / April 18, 2023

Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on…

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EP402: Ask Me Anything Q&A – Online Sales Edition

By Tracy Matthews / April 6, 2023

Q: How do I grow my jewelry sales on my website?A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.  One of my favorite things to do is to answer your burning…

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EP401: How They Did It – Online Sales Panel

By Tracy Matthews / April 4, 2023

If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every…

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