Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024

EP452 Blog

Today’s episode is about 5 positioning strategies to stand out in a saturated jewelry market and create a desired brand! 

The new year is just a great time to create a fresh start and uplevel everything in your business, and I uncover how to overhaul your brand in a way that’s simple and exciting.

I get that you might be time-strapped and don’t have a lot of time to work on this – so here are time-savvy ways to make your brand makeover for 2024 easy-peasy and incredibly impactful!

Join me as I dive into 5 fun ways to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again to the people that they love!

Here’s a sneak peek!

How to Make Your Product Pop

I talk about whether you should design products for the types of people you want to attract or design products that you like to make and go from there. I also dive into how to make your brand stand out when designing your products and where to push yourself in your business! 

On top of some gold examples of how to make your product pop, I also tell you how to price the right way and why you possibly should be charging more! 

How to Ditch Mediocre Messaging 

I share what you should start doing right now to reassess three vital things in your brand’s messaging. There’s a process that my team and I do every year to reevaluate and ensure that my messaging is on par and speaks directly to our target audience!

There’s also an amazing strategy that I give you to find out how other people perceive your brand and check if there’s alignment in the way you’re putting yourself out there! Plus, I tell you how to get some of my best tools for doing a messaging deep-dive and makeover for free

How to Create a Brand Personality With Pizzazz 

Faceless brands are dying. You can’t just have a product, put it out there, and expect people to buy it. The thing is people who don’t want to show up for their business and who don’t have a huge budget to hire a marketing agency struggle.

That’s why I encourage you even if you’re shy or afraid of going on video to build up the courage and the strength to put yourself out there. I give you the exact questions that you need to nail down an amazing personality for your brand and create a brand identity avatar! This will give you better results for everything you do in your marketing. 

Here’s a Quick Overview of Episode 452: 

Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again?

The new year is just a great time to create a fresh start and uplevel everything in your business!

 In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting.

I talk about:

  • How to make your product pop (and why you might not be charging enough).
  • How to revamp your messaging (and get some of my go-to tools for free).
  • How to create a brand personality with pizzazz (and why faceless brands are dying).
  • More ways to position yourself to stand out from other jewelry businesses!

I get that you might be time-strapped and don’t have a lot of time to work on this – so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful!

Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand!

xo, Tracy

Sponsor Spotlight!

Links:

The Jewelry Brand Makeover Bootcamp

Laying The Foundation

The Desired Brand Effect

Flourish & Thrive Instagram

Flourish & Thrive Facebook

Tracy Matthews  Instagram

Flourish & Thrive Tik Tok

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