(Digital) Marketing and E-Commerce

#148 5 Surprising Ways to Increase Sales on Your Jewelry Website This Month (and for the Long Haul)

By Tracy Matthews / May 8, 2018

Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…

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#145 How to Create a Real Connection on Your Website with Your Dream Clients

By Tracy Matthews / April 17, 2018

Your website is just one piece of the digital marketing puzzle. If you want to really see results from your website, you gotta focus on other areas of the online world. No matter how wonderfully optimized your website…

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#144 The 5 Best Places You Must Use Video on Your Website

By Tracy Matthews / April 10, 2018

Getting consistent jewelry sales starts with people getting to know you as a brand and designer. One way to do this is by sharing a brand video that tells your story in a compelling way. Thanks to the…

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#143 How to Rock “Instastories” to Attract Awesome DREAM Clients

By Tracy Matthews / April 3, 2018

Instagram stories are more than circles on top of your feed! You might be confused on how to use Instastories for your jewelry brand, but it’s actually quite simple and powerful when done right! Getting people engaged with…

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#141 5 Tweaks You Can Make to Your Emails to Improve Conversions

By Tracy Matthews / March 20, 2018

Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email…

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#138 How to Test Your Opt-In Idea to Build Your Email List

By Tracy Matthews / February 27, 2018

Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The main challenge, though, is getting people to actually…

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#136 You Asked, She Answered! Q&A with Marie Forleo

By Tracy Matthews / February 13, 2018

I’m rarely shocked…but what happens in today’s episode really surprised me. I sat down for the third time with Marie Forleo. (Lucky me!) And what she said had my mouth gaping open… And I think you might be…

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#130 The 11 Key Elements of a Remarkable Brand Story (Hint: It’s Your Biggest Marketing Tool)

By Tracy Matthews / January 2, 2018

Happy New Year! I hope you all had a wonderful holiday! I am so thrilled about today’s episode! 11 key elements of a remarkable brand story, I know 11 sounds like a lot but trust me it’s totally…

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#127 Fan Favorite Shopify Apps to Help Crush Your E-Commerce Sales

By Tracy Matthews / December 12, 2017

Your e-commerce sales can always be better, am I right?   No matter what price point you’re in, it’s totally possible to sell your jewelry online!   Today, we’re going deep into my favorite website platform, Shopify!  …

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#120 How to Make an Investment in Your Business When Your Bank Account is Saying "NO"

By Tracy Matthews / October 24, 2017

Let’s get personal.   It’s super easy to make cuts in your personal spending and that can totally help your business.   Everyone loves coffee but instead of going to Starbucks everyday try making your own drinks at…

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