(Digital) Marketing and E-Commerce

#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews / December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much…

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#178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days

By Tracy Matthews / December 4, 2018

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things: Strategy Resourcefulness Creativity A Can Do Attitude Here’s why: There’s a lot…

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#174 Fresh off the Runway: How the NYT T Magazine Editor Finds Brands

By Tracy Matthews / November 6, 2018

Want the inside scoop on how fashion editors discover new brands? I’ve got you! Sometimes editors feel impossible to reach because you put them on a pedestal. They’re people just like you and me – and they use…

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#165 The Secrets of a Successful Influencer Strategy

By Tracy Matthews / September 4, 2018

Using influencer marketing for jewelry brands to grow brand awareness can be really effective.   Maybe you’re not sure how to partner with influencers, or which ones?   You’re not alone! Influencer marketing is a new thing for…

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#164 How to Use IGTV for Your Jewelry Business

By Tracy Matthews / August 28, 2018

Instagram recently added a new feature called IGTV and I’m excited about it!   The biggest reason is because it allows you to have your very own TV show – right on your Instagram account!   It’s like…

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#162 How to Tweak Your Website Quickly to Increase Conversions

By Tracy Matthews / August 14, 2018

You don’t need to be a web developer to make simple changes to your website.   If you’re intimidated by the technical stuff, it’s can be pretty affordable to make changes to a Shopify template and make it…

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#159 Behind the Scenes of F&TA Live Part 1 – The Marketing Panel

By Tracy Matthews / July 24, 2018

Feeling left out from our live event from 2017?   Maybe you were there, but want a little refresher!   This episode is giving you a behind the scenes look at the awesome marketing panel we had last…

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#148 5 Surprising Ways to Increase Sales on Your Jewelry Website This Month (and for the Long Haul)

By Tracy Matthews / May 8, 2018

Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…

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#145 How to Create a Real Connection on Your Website with Your Dream Clients

By Tracy Matthews / April 17, 2018

Your website is just one piece of the digital marketing puzzle. If you want to really see results from your website, you gotta focus on other areas of the online world. No matter how wonderfully optimized your website…

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#144 The 5 Best Places You Must Use Video on Your Website

By Tracy Matthews / April 10, 2018

Getting consistent jewelry sales starts with people getting to know you as a brand and designer. One way to do this is by sharing a brand video that tells your story in a compelling way. Thanks to the…

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