Podcast

#141 5 Tweaks You Can Make to Your Emails to Improve Conversions

By Tracy Matthews / March 20, 2018

Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email…

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#140 PR for Jewelry Designers with Sabina Hitchen

By Tracy Matthews / March 13, 2018

What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for…

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#139 How to Create a Brand Video on a Budget

By Tracy Matthews / March 6, 2018

Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand…

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#138 How to Test Your Opt-In Idea to Build Your Email List

By Tracy Matthews / February 27, 2018

Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The main challenge, though, is getting people to actually…

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#137 The Top 7 Takeaways from the Jewelry Brand Makeover Bootcamp

By Tracy Matthews / February 20, 2018

Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You become a different person than you were when…

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#136 You Asked, She Answered! Q&A with Marie Forleo

By Tracy Matthews / February 13, 2018

I’m rarely shocked…but what happens in today’s episode really surprised me. I sat down for the third time with Marie Forleo. (Lucky me!) And what she said had my mouth gaping open… And I think you might be…

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#135 How to Find the Perfect Balance Between Creative Time and Marketing Time

By Tracy Matthews / February 6, 2018

Getting organized is a huge factor in your business success. As a creative, it can be hard to know when to focus on what! I hear you, I actually struggle to focus on creative time because I know…

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#134 10 Business Books that will Blow Your Mind

By Tracy Matthews / January 30, 2018

I’ll admit it, I love learning new things! I’m always on the hunt for a new business book or podcast. Plus, I can’t help but share my favorite finds with friends and biz besties! Today I put together…

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#133 ASK Tracy Q&A: How to Focus (NOT Procrastinate) and Stay Motivated Everyday

By Tracy Matthews / January 23, 2018

So many designers ask me how to focus on what really matters in business. It can be hard, and I’ll admit I used to get distracted super easily and it hurt my sales because I couldn’t stay on…

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#132 How to Stop Attracting Bargain Shoppers

By Tracy Matthews / January 16, 2018

Want to turn your passion for jewelry design into a “real” career? Not sure where to start? The best way to grow your business is to get the right customers! On today’s episode I’m chatting about how to…

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